Name: ZeeMELT 2021
Start: 26/08/2021 04:30 AM +00:00
End: 27/08/2021 03:30 PM +00:00

Ours is a business of entertainment. We tap into the pulse of the consumers’ complex yet intriguing world. Bringing out stories that connect with their souls. Crafting authentic, immersive experiences that resonate with their way of life. To serve our ultimate purpose of creating the extraordinary together.

Zoom is for you. We're here to help you connect, communicate, and express your ideas so you can get more done together. We're proud to be trusted by millions of enterprises, small businesses, and individuals, just like you.

Zoom

ABP Network stands out in the Asian subcontinent as a media stalwart that remains ever stringent in its promises of unbiased, On ground reporting backed by its 100 years of industry experience. Our editorial strength is superlative, it is in the spirit of true journalism we deliver regional news content and innovative programming. We are pioneers in the industry with a first of its kind primetime crime news show and first ever program structured around exposing fake news via viewer participation.

ABP News

At Zee5, the online video streaming Over The Top (OTT) platform, we truly believe that for entertainment to come alive, you need to feel it. That&rsquo;s where Zee5 brings in the advantage of the language of your comfort! With 12 navigational and featured languages across original features, live TV, catch up TV, lifestyle shows, children's programmes, exclusive short series and acclaimed plays - it&rsquo;s unlimited entertainment in the language that sounds like home.&nbsp;
Zee5 offers an exhaustive array of content; with 90+ live TV channels and 1.25 lac+ hours of viewing across the languages of English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati &amp; Punjabi making it a complete video destination for OTT viewers. Our exhaustive selection of Bollywood and language movies make us the preferred destination for an avid cinema connoisseur.

ZEE5

Hubilo is the virtual + hybrid event platform built for engagement and event excellence. Hubilo&rsquo;s mission is to drive engagement &ndash; first and foremost &ndash; yielding greater business results. Engagement with your deeply branded experience, paired with our proactive and full-time customer success team ensures every event run on the Hubilo platform executes perfectly every time.

Hubilo

We believe that experiences designed with people at the center have phenomenal power to fuel connections and inspire actions. At GPJ we create strategy-led, creative-driven and technology-powered experiences that move audiences in the name of our clients. Our complete set of in-house capabilities enable us to create end-to-end, scalable live and digital experiences that drive results. Online or in-person, we&rsquo;ve got you covered. Let&rsquo;s connect and work together to get your brand live and engage audiences. Email us: rasheed.sait@gpj.com

George P. Johnson Experience Marketing

Communications agency rooted in design.
We create identities that are alive and tell stories worth sharing. We challenge companies to rethink strategy and invent new opportunities using design, animation &amp; technology.
With offices in Amsterdam and Mumbai, we partner with businesses to deliver flexible and effective brand + motion identity systems and communication solutions via an array of digital storytelling formats, user engagement technologies and platforms.

Addikt

Since 2006, Kyoorius has upheld the creative community in India through a range of activities, events, and programmes that inform, inspire and stimulate.&nbsp;
Kyoorius is a platform that aims to celebrate, evangelise, and recognise all aspects of creative communication, design and marketing. It seeks to partner, empower and sustain the creative industry in India, and to ultimately, help secure its rightful place in shaping the growth of the country.

Kyoorius

Sam Balsara will be sharing his views on how you can use PR to build brands.

Sam Balsara

Anant Rangaswami

Team ZeeMELT Tech

Sam Balsara | How To Use PR To Build Brands

Undertsand that decoding behaviour is an excellent way of understanding where we come from and where we are going. Insight lies all around us, it is we who have to change our gaze. Understanding culture helps us create- brands, design solutions, communication.&nbsp;

Santosh Desai

Santosh Desai | Dirty Soap - Documenting Culture, Using It

Join Prasoon Pandey, Sneha Iype, and Vikram Kalra to learn what the future holds for production houses.

Prasoon Pandey

Vikram Kalra

Sneha Iype

Suresh Venkat

How Production Houses Are Re-skilling To Meet The New Challenges And Opportunities

In conversation with Anil Viswanathan, Senior Director &ndash; Marketing at Mondelez India Foods Private Ltd. Anil is part of India BU Leadership Team and as the head of the Integrated Marketing Organization, is responsible to drive a consolidated Snacking strategy with holistic management of all marketing levers, that includes Insights, Analytics, Equity, Innovation and Activation, in line with Mondelez Internationals "Local first, but not Local only" approach to business. Anil joined Mondelez India in May 2000 as a management trainee and has spent more than two decades in the company, across a variety of roles including Sales, Brand &amp; Category marketing, Strategy and New Business Development. Over the last 20+ years, he has acquired several functional and shaping experiences across categories (Chocolates, Biscuits) and geographies before returning to India in 2017 to lead our Chocolates Category Marketing. Late last year (2020), he also took on the additional charge of leading the Insights &amp; Analytics function. Prior to that, Anil was a part of the Global Chocolate Team driving chocolate innovation based out of Zurich, Switzerland. One of his achievements, amongst many others, has been the launch of Cadbury 5Star globally, which is now present in 3 continents including markets like Brazil and South Africa. Anil holds an MBA in Marketing &amp; Finance from IIM, Calcutta and a Bachelor&rsquo;s degree in Mechanical Engineering from IIT, Madras.&nbsp;

Anil Viswanathan

Anil Viswanathan | Brand Purpose: Past Forward

This session is not available for VOD.
Gabriela joined Mother in London twenty-one years ago as a creative, and sometime later she founded her own version of Mother in Latin America. She is in a very privileged position to tell the history of one of the most renowned creatives networks in the world from the very beginning. In this session, she will be sharing what she has learnt about what it takes to do the best creative work possible, have fun and make a living (always in that order).

Gabriela Scardaccione

Carrie M

Gabriela Scardaccione | A Quarter Of A Century At Mother

Join the producers at the Epic Games' London Innovation Lab for a lively discussion on trends within virtual production. Using examples from pioneers in both the fashion and advertising sectors, we will take a closer look into how content creators are evolving their storytelling methods in different ways.

Nancy Xu

Jamie Mossahebi

Jamie Mossahebi & Nancy Xu | How Fashion And Advertising Are Evolving With Virtual Production

Marketers should be taking back control of their marketing function, making sure they are as agile as possible in a 24/7 always-on environment and should be focussing on organising and analysing first-party data.

Sir Martin Sorrell

Sir Martin Sorrell | Disruption - The Marketing VIC Index Has Gone Through The Roof

View some of Dave's favourite old commercials as he presents his case that great ideas don't depend on CGI and modern technology.

Dave Trott

Dave Trott | Before There Were Computers There Were Ideas

Ben &amp; Jerry's strives to be a social justice company that makes ice cream. The company kind of started the whole Cookie Dough trend. In 1984 an anonymous fan suggested we put cookie dough in our vanilla ice cream. We packed it in tubs and put on grocery shelves. We&rsquo;ve been finding ways to dough-light fans across the world with wacky flavour names and tantalising ice cream concoctions ever since. But, the company wouldn&rsquo;t be where it is today if it didn&rsquo;t connect with fans on a deeper level. It&rsquo;s Been our approach from the beginning. The values set out by co-founders Ben and Jerry provide a foundation for the work we do, and the company remains deeply committed to standing up for social justice right across the world. Get the inside scoop from Head of Communications for Europe Kerry Thorpe on how the company continues to surprise and delight its fans with flavour fun, as well as bring them into movements that drive progressive change.

Kerry Thorpe

Kerry Thorpe | The Inside Scoop

Bridget Angear presents 30 lessons in 30 minutes that she wishes she had known 30 years ago.

Bridget Angear

Bridget Angear | What I Wish I Knew When I Started In Advertising 30 Years Ago

Helen Bazuaye says "Our future success depends on finding new storytellers."

Helen Bazuaye

Helen Bazuaye | Our Future Success Depends on Finding New Storytellers

Gowthaman Ragothaman shares insights on how to monetise your creatives through NFTs.

Gowthaman Ragothaman

Gowthaman Ragothaman | How To Monetise Your Creatives Through NFTs

Learn the insights behind OTT platforms with Punit Misra and Sameer Nair.

Punit Misra

Sameer Nair

OTT: What Content Works, What Doesn't, And Why?

It&rsquo;s been said that history doesn&rsquo;t repeat itself but it does rhyme. We like to think everything is different now, that things change faster than ever before but this really isn&rsquo;t very true. The past shows us clear examples of how technology changes behaviours, business models and what&rsquo;s possible. Let&rsquo;s take a fun journey through the past and into the future with some bold lessons for all to learn about how to unleash the power of new technology, not augment how we&rsquo;ve done things before.

Tom Goodwin

Tom Goodwin | Disruptions, Lessons From The Past For The Future

Based on the bestselling book "Marketing Rebellion," Mark Schaefer explains how three consumer rebellions have forged today's marketing landscape. This fast-paced and entertaining talk will help you understand consumer expectations in this fast-changing world.

Mark Schaefer

Mark Schaefer | Marketing Now: How History Predicted The Consumer Challenges Of Today

Brands across the world are setting up their in-house agencies. What does that look like? How does that impact creativity? Does that transform the traditional agency-client relationship? Can they co-exist? How do you fuel creativity in a corporate set-up? We&rsquo;ll hear this and more from Shikha Gupta, Director &ndash; Creative at Swiggy, one of the most awarded brands in India.
&nbsp;

Shikha Gupta

In-House Vs. Agencies | Presented By The Indian Creative Women

As the marketing and communication landscape continues to digitize, we now have access to more consumer data points than ever before. As a result of this, our ability to connect with consumers has become more nuanced and tailored, allowing brands and marketers to increase relevancy and impact. However, despite the wave of new tools, technology, and data, human intervention, empathy, and emotion are still crucial in connecting with consumers.

Molly Baker

Molly Baker | The Art & Science Of Data-Driven Digital Marketing

We know Swati Bhattacharya as a force of nature. She&rsquo;s given birth to some of India&rsquo;s most loved campaigns. She&rsquo;s normalized motherhood in both, her commercials and her film. At Melt, we&rsquo;ll get to know her in a new light. Harshada Menon, Team Indian Creative Women will talk to Swati, and her daughter, Ananya, and see how Swati&rsquo;s been handling the most important role of her life, that of being a mom.

Agenda

Speakers.css-2mqavx{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#d5d3de;font-family:'Poppins',sans-serif;margin-left:0.8rem;}53 Speakers

Ajaz Ahmed

Bob Hoffman

Dave Trott

Sir Martin Sorrell

Piyush Pandey

RS Sodhi

Sam Balsara

Santosh Desai

Sue Unerman

Susan Credle

Ananya Mukherjee

Anil Viswanathan

Binaifer Dulani

Bridget Angear

Fredrik Härén

Gabriela Scardaccione

Gowthaman Ragothaman

Helen Bazuaye

Jamie Mossahebi

Joakim Borgström

Kerry Thorpe

Mark Adams

Mark Schaefer

Molly Baker

Nancy Xu

Nivedeeta Moirangthem

Prof. Paul X McCarthy

Prasoon Pandey

Punit Misra

Rachel Mercer

Dr. Rebecca Swift

Rhea Gandhi

Richard Holman

Sakshi Choudhary

Sameer Nair

Samyu Murali

Shashi Sinha

Shikha Gupta

Sneha Iype

Swati Bhattacharya

Tom Roach

Tom Goodwin

Vikram Kalra

Anant Rangaswami

Harshada Menon

Shormistha Mukherjee

Suresh Venkat

Yogesh Prasanna

Team ZeeMELT Tech

Kellie Gleason

Bryan McDonagh

Melanie Mitchem