Name: TVOT SF 2022
Start: 12/10/2022 03:30 PM +00:00
End: 13/10/2022 11:00 PM +00:00

Sample

English

America/Los_Angeles

The TV of Tomorrow Show (TVOT) has covered the advanced-TV industry (including such areas as advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, interactive programming, social video, and more) since 2007.
Prior to the pandemic, the show took place in San Francisco in the spring and in New York in the fall. Since the pandemic began, we have successfully produced FOUR virtual events.
Our experienced team of advanced-TV experts and event-production professionals can also produce virtual events for your company or organization. To find out more about our event-production services for third parties, email tracyswedlow@gmail.com.
In addition to producing TVOT, we publish the long-running industry newsletter, <a href="https://itvt.com">InteractiveTV Today (ITVT)</a>, which was launched by Editor-in-Chief, Tracy Swedlow, in 1998. We also produce the popular audio-video podcast, <a href="https://itvt.com/televisionation">Televisionation</a>, which features in-depth interviews with TV- and advertising-industry thought leaders.

The TV of Tomorrow Show (TVOT)

Verimatrix

Sabio/App Science

Vidillion

VEVO

Dish Media

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations.
Today, nearly half of the world&rsquo;s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry.

Imagine Communications

Welcome to audience-first TV buying in the 21st Century!
CENTRIPLY, an independent media agency specializing in advanced, audience-driven TV campaigns, is playing a pivotal role in transforming how traditional TV ads are bought and sold, with a unified view of TV inventory that works for both buyers and sellers. Powered by our proprietary Tango Media Suite ad tech, Centriply makes life easier by enabling use of the same audience segments for linear TV ad campaign buying as other media channels. We supply household-level planning and outcome reporting to ad spend that's just as granular&mdash;and can be measured anywhere across the marketing funnel.
We're on the demand-side when it comes to audience-based linear TV media planning/buying. As part of a larger marketing cohort, we have a significant track record of working at scale with holding companies, agencies, and in-house teams at every stage of the activation&mdash;strategy, planning, execution, reporting, attribution&mdash;and we meet TV plans where they need us. White glove to white label, we are Centriply, the Search Engine for TV AudiencesⒸ
<a href="https://blog.centriply.com/meet-the-centriply-team">Meet some of the team behind the services, innovation, and success at Centriply here.</a>
Take a look at some of our products in action here <a href="https://www.youtube.com/channel/UC69skQ2ccsymdIrC0ldQNVQ">YouTube</a>.
Follow us on <a href="https://www.linkedin.com/company/centriply/">LinkedIn</a>

Centriply

Synamedia is changing the way viewers are informed and entertained. We&rsquo;re trusted by over 200 video service providers to deliver, protect and monetize video content in an increasingly IP world. Synamedia&rsquo;s flexible incremental architecture provides a rapid, friction-free way to add, build and deploy cloud-based video services. Our award-winning portfolio also includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband, and video network solutions and services. Synamedia&rsquo;s technology is in 320 million active devices and protects $70 billion in revenue annually.&nbsp;

Synamedia

PENTHERA is a leading global SaaS company that provides video streaming solutions to OTT providers across 36 countries and over 100 million devices. Their patented technology helps eliminate last-mile streaming issues, such as buffering and low video quality, to reduce stream abandonment and churn. Long established as a trusted partner in solving Quality of Experience issues, Penthera now is helping the ad-supported video industry increase revenue with 2nd Look, its cloud-based product that delivers higher fill rates, render rates, and CPMs to AVOD services using Server-Side Ad Insertion.&nbsp; Learn more by reading the <a href="https://www.penthera.com/blog" target="_blank" rel="noopener">The Binge Watch Blog</a>.

Penthera

Pearl TV is a business organization&nbsp;of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry.
Pearl&rsquo;s membership, comprising more than 750 network-affiliated TV stations, consists of eight of the largest broadcast companies in America including: Cox Media Group, the E.W. Scripps Company, Graham Media Group, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group, Gray Television, Sinclair Broadcast Group,&nbsp;and TEGNA, Inc.

Pearl TV

iSpot.tv

VIZIO's mission is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. VIZIO is driving the future of televisions through its integrated platform of cutting-edge Smart TVs and powerful SmartCast operating system. VIZIO also offers a portfolio of innovative sound bars that deliver consumers an elevated audio experience. VIZIO's platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads to a growing audience that is increasingly transitioning away from linear TV.VIZIO's mission is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. VIZIO is driving the future of televisions through its integrated platform of cutting-edge Smart TVs and powerful SmartCast operating system. VIZIO also offers a portfolio of innovative sound bars that deliver consumers an elevated audio experience. VIZIO's platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads to a growing audience that is increasingly transitioning away from linear TV.

VIZIO VIRTUAL BOOTH

Breakaway Communications is a&nbsp;full-service, integrated communications firm specializing in building awareness and thought-leadership for TV tech &amp; tech companies through public relations, analyst relations, social media,&nbsp;content marketing and more.&nbsp;
We love what we do&hellip;we really love it. &nbsp;To be able to make that claim, we must have a team that trusts each other and downright enjoys each other. And that, we do.
Our team &ndash; its unique perspectives, differences and commonalities &ndash; make us who we are: our clients&rsquo; partners for success and a progressive minded group of colleagues who encourage and inspire each other every day. &nbsp;
In our business, people make the difference.&nbsp; And our team&rsquo;s differences make us who we are.&nbsp;

Breakaway Communications

<a href="http://www.thevab.com">VAB </a>whose members include the national TV networks alongside a broader community of influential media companies&mdash;is an insights-driven organization that inspires marketers to reimagine their media strategies resulting in smarter, more educated decisions.&nbsp;
We simplify the complex and discover new insights that transform the way marketers look at their media strategy. We answer your toughest media questions with innovative thinking, supporting facts and real-world takeaways.
Sign up (for free!) for VAB&rsquo;s continuously growing <a href="http://www.thevab.com/insights">Insights library</a>.
We offer marketer's guides, reports, infographics, videos, webinars and podcasts-everything you need to make more informed media decisions that drive business growth.

Turn on the Future of TV Philo T. Farnsworth invented the electronic television in San Francisco, in 1927. Today, the content available on TV has never been better, but the experience around that content hasn't improved very much. That's why we started Philo. We're working to reinvent the television experience for the modern age and create a service you'll love as much as the shows you watch. In short, we're making the television experience we've always wanted for ourselves and everyone else who loves TV but hates the way it works.
What is Philo? Today, Philo offers a package of top-rated television channels for just $25. Watch live, save unlimited shows to watch later, or browse a huge library of content available on-demand. Philo is available on all your favorite devices and on the web, wherever you are.

Philo

Reelgood

Axinom

Canoe Ventures is a technology and services company that enables Addressable TV advertising across Linear, VOD, and Streaming video platforms. Canoe integrates dynamic ad insertion into existing or new video services that play out on devices including set-top-box, IPTV, and CTV across its 38 million household ecosystem throughout the US, Canada and LATAM. The company also performs ongoing Canoe Service Assurance TM which includes monitoring, analysis, and issue resolution on all ad campaigns. This service ensures a quality TV experience for viewers and revenue optimization for the over 100 TV networks Canoe counts as clients. The company is owned by Charter, Comcast, and Cox. It is headquartered in Denver, Colorado, and has offices in New York, Atlanta, Miami, and Toronto.

Canoe Ventures

Octillion

Welcoming Address by Tracy Swedlow, Editor-in-Chief of ITVT

The audience-measurement industry has been talking forever about the need for drastic change. Yet change has been incremental, slow, and painful. As we come to another potential crossroads and another shift in video measurement, what can we learn collectively from the past? This panel of experts will explore learning from past efforts, and advise on what we should and should not be doing as we reach a crucial point in US audience measurement. Panelists include:
&nbsp;
<ul>
<li>Brian Fuhrer, SVP of Product Strategy and Thought Leadership, Nielsen</li>
<li>Helen Katz, EVP of Research, Publicis Media (Moderator)</li>
<li>Jesse Redniss, CEO, Qonsent</li>
<li>Jodie McAfee, SVP of Agency Partnerships, iSpot.tv</li>
<li>Josh Chasin, Chief Measurability Officer, VideoAmp</li>
<li>Michael Tuminello, VP of Strategy, Mediaocean</li>
<li>Sable Mi, VP of Analytics, Epsilon</li>
</ul>

How Not to Reinvent Wheels

We all say it (often with colorful language): &ldquo;Y&rsquo;know, if I ran that company, I&rsquo;d&hellip;&rdquo; Bringing back the panelists from TVOT Live, January 2022 (but with David Berkowitz pinch-hitting for Alan Wolk), we will once again dissect The Three F&rsquo;s of the media and entertainment industry: Foilables, Flim-Flams and outright Fakery! A fast-moving and entertaining panel, featuring 80+ years of industry experience and expertise. Panelists include:
&nbsp;
<ul>
<li>Colin Dixon, Founder and Chief Analyst, nScreenMedia</li>
<li>David Berkowitz, SVP of Corporate Marketing and Communications, Mediaocean</li>
<li>Mike Bloxham, EVP of Global Media and Entertainment, Magid</li>
<li>Rick Howe, The iTV Doctor (Moderator)</li>
<li>Sherry Brennan, Former SVP of Distribution, Fox Networks</li>
</ul>

What Would You Do if You Ran ?

42% of the US population is identified as &ldquo;multicultural&rdquo; (AAPI, Black, Hispanic), and that percentage will continue to grow. This session will examine how effectively and accurately the television industry is measuring multicultural viewership, especially when, among other differences in viewing habits, multicultural audiences are significantly more likely to stream their TV programming than are non-Hispanic white audiences (as a recent report from App Science discovered). In addition to assessing progress made to date in multicultural audience measurement, panelists will attempt to identify areas for improvement and share their thoughts on how the industry can address these challenges. Panelists include:
&nbsp;
<ul>
<li>D. Benny Bennafield, Partner, Propellant Media</li>
<li>Elisa Dao, VP of Marketing, App Science (Moderator)</li>
<li>Judy Kim, COO,&nbsp;UKW Media</li>
<li>Oswald Mendez, CMO, Canela Media</li>
</ul>

The Path Forward: Multicultural Audiences and Measurement

Over the past five years, we have seen massive shifts within the streaming space. Most recently, mergers, acquisitions and partnerships have driven strategic bundles and aggregate services towards a path of profitability. However, there is growing frustration and confusion for customers who don&rsquo;t watch traditional TV or streamers, and don&rsquo;t subscribe to the models today.
&nbsp;
In this panel, we will discuss what it will take to design these future experiences by embracing creators, niche and social content that transform the norms and business models of today. Our expert panel will discuss Today, Tomorrow and the not-so-distant Future through design, products and the future consumers who they rely on. Panelists include:
&nbsp;
<ul>
<li>Amar Braithwaite, Global Director of Product and Platforms, Meta</li>
<li>David Baron, CEO, Scener</li>
<li>John S. Couch, Chief Experience Officer, Blockchain Creative Labs</li>
<li>Shawn Johnson, Former GVP of Global Product and Design, Discovery+ (Moderator)</li>
</ul>
&nbsp;

Designing for TV 2030 The Future of Streaming

BREAK

We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include:
&nbsp;
<ul>
<li>Colin Decker, Former CEO, Crunchyroll</li>
<li>Jim Louderback, Strategic Advisor, Paramount (Moderator)&nbsp;</li>
<li>Kirstin Seitz, Head of Marketing Strategy and Operations, Philo</li>
<li>Melissa Hunter, YouTube Personality/Founder, Family Video Network</li>
</ul>

It's the Eyeballs, Stupid! Understanding Streaming's Shift to CTV

Addressable TV advertising now has a footprint of 56 million households in the US, according to research from eMarketer. This panel, which includes some of the people and companies most responsible for driving addressable&rsquo;s growth, will provide insider insights into the latest developments in the space, and debate what needs to happen next to ensure that that growth continues. Topics to be discussed include the importance of scale to addressable campaigns; how to ensure the quality of the consumer data upon which addressable advertising relies, while preserving the consumer&rsquo;s right to privacy; how best to measure addressable campaigns&rsquo; effectiveness; how best to promote interoperability and thus facilitate national addressable campaigns; the roles that linear TV and CTV and their ongoing convergence will play in addressable&rsquo;s future; how to rethink advertising creative for the addressable era; and assessing AI/ML and other emerging technologies that could impact addressable&rsquo;s future. Panelists include:
&nbsp;
<ul>
<li>Aleck Schleider, CRO, Blockgraph</li>
<li>Ed Knudson, CRO, Canoe</li>
<li>Julian Zilberbrand, EVP of Advanced Media, Paramount</li>
<li>Kevin Arrix, SVP, DISH Media</li>
<li>Larry Allen, GM of Addressable Enablement, Comcast Advertising</li>
<li>Rob Jayson, EVP of Analytics and Insights, USIM (Moderator)</li>
<li>Seema Patel, SVP of Data Partnerships, Univision</li>
</ul>

How to Grow Addressable TV Advertising

This session will explore the future of streaming monetization at a time when churn rates for some SVOD services are approaching 40% and AVOD viewers now account for over 50% of US digital video audiences. Even Netflix, long a holdout against advertising, is expected to roll out a lower-cost, ad-supported tier nationally in the new year. Questions to be addressed include: What does the future of the consumer&rsquo;s streaming spend look like (especially if we enter a recession)? Which is most effective at retaining viewers and winning new customers&mdash;content bundles, different service tiers, free or hybrid services? What can increase customer satisfaction? And what are best practices for better monetization? Panelists include:
&nbsp;
<ul>
<li>Archana Anand, Global Chief Business Officer, Zee5</li>
<li>Brian Kline, President, Penthera</li>
<li>Greg Riker, CRO, ThinkAnalytics</li>
<li>Nadine Krefetz, Media Technology Consultant, Reality Software/Contributing Editor, Streaming Media Magazine (Moderator)</li>
<li>Rachel Dillon, EVP of Sales and Marketing, Strategus</li>
<li>Reed Barker, Head of Advertising, Philo</li>
</ul>

The Future of Streaming Monetization

LUNCH, SCHMOOZING AND NETWORKING

Spending on addressable advertising for linear TV is expected to grow 16% this year, and to exceed $4 billion by the end of 2023. This session, which brings together representatives of companies that have been at the forefront of implementing linear addressable TV advertising in the US, will draw on their experience and expertise to break down how linear addressable can complement a traditional linear strategy. Topics to be addressed include first-party data and the value of addressable versus legacy linear; the importance of maximizing audience-based buying; how to use data and technology to reach audiences more efficiently; emerging opportunities and challenges; and more. Panelists include:
&nbsp;
<ul>
<li>Kevin Arrix, SVP, DISH Media</li>
<li>Matt Van Houten, SVP of Product, Operations and Business Development, DirecTV Advertising</li>
</ul>

Linear Addressable TV: Lessons from the Experts

We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include:
&nbsp;
<ul>
<li>Ben Antier, CEO, Publica</li>
<li>Inderpreet Sandhu, Head of TV Ads Platform, Google</li>
<li>Steve Reynolds, President, Imagine Communications (Moderator)</li>
</ul>

It's All TV: Ad Buying and Selling in a Convergent World

Planning and buying have traditionally been predicated on analysis of past viewing behavior to forecast audience delivery. But past behavior is an inaccurate indicator of future viewing. With the emergence of predictive analytics that take into account future variables enabling a prescriptive approach, buyers and sellers can gain a greater sense of how media plans will deliver audiences. How will this change planning and buying moving forward? Panelists include:
&nbsp;
<ul>
<li>Howard Shimmel, Co-Founder and Head of Strategy, datafuelX (Moderator)</li>
<li>Keith Camoosa, Chief Addressability Officer, Dentsu</li>
<li>Travis Scoles, SVP of Advanced Advertising, Paramount</li>
</ul>

How Predictive Analytics Will Change TV Planning and Buying

No longer a novelty, transactional television is becoming increasingly exciting and relevant. Brands understand that their best 360&deg; strategies integrate legacy TV, online, Web3 and location-based tactics. Audience engagement, branded series, and direct calls-to-action are among the creative and technical tools brands, agencies and their platform partners employ. This session outlines the deals underpinning this new wave of tcommerce and offers examples of applications/campaigns leading the charge with content yielding maximum impact. Panelists include:
&nbsp;
<ul>
<li>Allison Dollar, CEO, Interactive Television Alliance (Moderator)</li>
<li>Brittany Bahlert, Content Commerce Lead, Walmart</li>
<li>Danan Ren, VP of Client Insights, Comscore</li>
<li>David Apostolico, SVP of Platform Strategy, Development and Distribution, QVC/HSN</li>
<li>Matt Reid, Director of Business Development, Roku</li>
</ul>

Shoppable TV: Next-Gen Commerce Monetizes Brands Across Platforms

We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.

Fireside: Warner Bros. Discovery

Data Clean Rooms, which allow data partners, such as advertisers and media companies, to collaborate with data, without that data changing hands, have been touted not only as a means to protect consumer privacy, but as enabling substantially more granular and effective ad targeting (Disney Advertising, for example, which launched its Data Clean Room solution last fall, has now used that solution to develop over 2,000 targetable audience segments). This session, which brings together some of the people at the forefront of the development and implementation of Data Clean Rooms, will clarify key DCR concepts, outline the lessons that have been learned to date from early deployments, and explore DCRs&rsquo; potential impact on addressable and other forms of advanced advertising. Participants include:
&nbsp;
<ul>
<li>Christine Grammier, Head of Solutions, LiveRamp</li>
<li>Dana McGraw, SVP of Audience Modeling and Data Science, Disney Advertising</li>
<li>Lauren Wetzel, COO, InfoSum</li>
<li>Sarah Bolton, EVP of Business Intelligence, Advertiser Perceptions (Moderator)</li>
</ul>

Fireside: All About Data Clean Rooms

No matter which corner of the TV ad industry you are in (CTV, streaming, linear, mobile, analytics, etc.), advancements in how TV is planned, bought and measured are fostering significant growth. Hear from the experts on how advertisers&rsquo; growth goals will be achieved through all that is possible in 2022/23 Multiscreen TV. Panelists include:
&nbsp;
<ul>
<li>Benjamin Vandegrift, VP of Measurement Solutions, VAB (Moderator)</li>
<li>Dan Ackerman, VP of Addressability, The Trade Desk</li>
<li>Marc Guldimann, CEO, Adelaide&nbsp;</li>
</ul>
&nbsp;

Creating Real Ad Advantage with TV's Dynamic Levers

Over the COVID years, we've witnessed an accelerated mass migration from content distribution across managed devices such as satellite dishes and pay-TV cable boxes to the &ldquo;bring-your-own-device world&rdquo; like smartphones, intelligent TVs and game consoles connected to streaming services. Today, consumers can watch anything from anywhere at any time&mdash;which is amazing. However, by streaming to billions of unmanaged consumer devices, our industry is now dealing with an ever-increasing threat surface that is very attractive to content pirates. Content owners, broadcasters and operators need bold new technologies and services to combat industrial-scale piracy and hacking. Verimatrix is focused on game-changing anti-piracy and cybersecurity solutions that eliminate cumbersome integrations and allow for instant access to security data from any device that is used to view content. Our data science teams are working with industry leaders and state-of-the-art AI/ML tools to detect piracy attack patterns, in the pursuit of prediction and prevention of piracy. Participants TBA.

Combatting Video Piracy with AI

Using the same ID-level audience segments for linear TV as other media channels (digital, CTV/OTT, etc.) isn&rsquo;t a future promise, it&rsquo;s how TV ad campaigns work today. From the buy side, being able to take an audience segment and connect it to a location and the TV media attached to it boosts a brand&rsquo;s capacity to tap into linear&rsquo;s expansive scale and reach, bringing even more value to media strategies and plans.
&nbsp;
On the media-owner side, inventory becomes more valuable (without changing it) to more clients when you can use the same audience segments they&rsquo;re using for other channels, making it easy for clients to say &ldquo;yes&rdquo; to you. And on the back end of a campaign, just like digital, this capacity unlocks household-level outcome reporting and attribution to ad spend, enabling reliable analysis of budget spent on TV.
&nbsp;
This panel, moderated by TV veteran, Rick Howe (aka The iTV Doctor), discusses why advertisers, armed with loads of audience data, are upbeat on TV&rsquo;s capabilities to reach desired audiences beyond traditional demos&mdash;and linear in particular&mdash;once again. Panelists include:
&nbsp;
<ul>
<li>Jennifer Choromanski, VP of Business Development, Measurement and Attribution, Claritas</li>
<li>Rich Kaufman, VP of Business Development, Centriply</li>
<li>Rick Howe, The iTV Doctor (Moderator)</li>
<li>Stephanie Algranti, Director of Broadcast Media Solutions, Quad</li>
</ul>

Let's Talk Audiences Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV s Sails

In this session Jae Scarborough, VP of Enterprise and Channel Sales at Simpli.fi, will discuss his personal and familial experiences with targeted ads and experiences based on the content watched in his household. He&rsquo;ll also take a deeper dive into the addressable programmatic solutions available with the use of unstructured data and why targeting the right audience within a household is key for advertisers.

TV Advertising Matters, but the Audience Matters More

FAST is the talk of the town, with the entertainment industry paying more and more attention to linear streaming channels and the opportunities that it brings. Leading FAST analyst, Gavin Bridge (Senior Media Analyst for Variety Intelligence Platform), sits down with FAST executives from Tastemade, Vevo and Best Ever Channels to discuss why FAST is garnering such attention, where they see the industry going, and the opportunities (and potential pitfalls) within FAST. Panelists include:
&nbsp;
<ul>
<li>Bethany Atchison, Senior Director of Distribution Partner Management, Vevo</li>
<li>Gavin Bridge, Senior Media Analyst, Variety (Moderator)</li>
<li>Jonathon Barbato, Co-CEO, Best Ever Channels</li>
<li>Larry Fitzgibbon, CEO, Tastemade</li>
</ul>

What's Behind the FAST Rise?

As CTV viewing grows, consumers are increasingly accessing their programming via apps. This session will unpack the implications of this phenomenon both for the advertising industry and for providers of app-based programming services. Issues to be addressed include the extent to which we need to abandon our legacy notions of TV advertising and embrace new business models and formats, such as viewer interactivity, QR codes and advertising gamification; how&mdash;when CTV advertisers tend to cherry-pick the most popular content to run their campaigns beside&mdash;small and start-up app-based content providers can nevertheless monetize their services through advertising; and what publishers need to do in in the EU, LATAM and other regions where the growth of app-based programming services has been rapid, but where privacy regulations and other challenges threaten that growth. Panelists include
&nbsp;
<ul>
<li>Brett Perloff, SVP of Revenue and Strategy, TVCoins</li>
<li>Matt Knopf, Head of Publisher Development, LG Ads</li>
<li>Reed Barker, Head of Advertising, Philo</li>
<li>Thomas Engdahl, EVP, Vidillion&nbsp;(Moderator)</li>
<li>Tim Ware, VP of Programmatic Demand,&nbsp;Crackle</li>
</ul>

Advertising in the New World of Application Content

This session will explore the shifting focus of distributors/platforms, programmers and advertisers to cater to an increasingly digitally native, multicultural audience that enjoys content across devices throughout the day, but oftentimes ends up enjoying their favorite video programming on TV by day&rsquo;s end. Drawing on original research, panelists will discuss the diverse and evolving viewing behaviors of a range of multicultural (Black, Asian-Pacific, Latino, etc.) and generational (Gen Z, Millennials, Gen X) audience sectors, and debate how best to reach them. Panelists include:
&nbsp;
<ul>
<li>Aileen Del Cid, Head of Marketing, Samsung TV Plus&nbsp;</li>
<li>Albert Thompson, Managing Director of Digital, Walton Isaacson (Moderator)</li>
<li>Jesse Judelman, SVP of Sales, Americas, Vevo</li>
<li>Rick Rodriguez, VP of ViX AVOD Content Strategy and Programming Operations, TelevisaUnivision</li>
</ul>

Delivering Entertainment that Resonates across Audience Identities and Screens

Interactive/advanced-TV industry veteran, Zane Vella (among other achievements, he co-founded the pioneering interactive audience-engagement platform, Watchwith, acquired by Comcast in 2016), recently left his role as VP of Strategic Development at Comcast to found FormatLab, a &ldquo;creative think tank&rdquo; developing content at the intersection of TV, Gaming and Web3.
&nbsp;
This TVOT Newsmaker session will include an exclusive sneak preview of the first project from Vella&rsquo;s new creative studio.

SCHEDULE

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