Name: The TV of Tomorrow Show: TVOT LIVE! 2022
Start: 10/01/2022 03:00 PM +00:00
End: 13/01/2022 11:30 PM +00:00

The TV of Tomorrow Show (TVOT) has covered the advanced-TV industry (including such areas as advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, interactive programming, social video, and more) since 2007.
Prior to the pandemic, the show took place in San Francisco in the spring and in New York in the fall. Since the pandemic began, we have successfully produced FOUR virtual events.
Our experienced team of advanced-TV experts and event-production professionals can also produce virtual events for your company or organization. To find out more about our event-production services for third parties, email tracyswedlow@gmail.com.
In addition to producing TVOT, we publish the long-running industry newsletter, <a href="https://itvt.com">InteractiveTV Today (ITVT)</a>, which was launched by Editor-in-Chief, Tracy Swedlow, in 1998. We also produce the popular audio-video podcast, <a href="https://itvt.com/televisionation">Televisionation</a>, which features in-depth interviews with TV- and advertising-industry thought leaders.

The TV of Tomorrow Show (TVOT)

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry&rsquo;s emerging, third-party source for reliable and comprehensive cross-platform measurement.

Comscore

Synamedia is changing the way viewers are informed and entertained. We&rsquo;re trusted by over 200 video service providers to deliver, protect and monetize video content in an increasingly IP world. Synamedia&rsquo;s flexible incremental architecture provides a rapid, friction-free way to add, build and deploy cloud-based video services. Our award-winning portfolio also includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband, and video network solutions and services. Synamedia&rsquo;s technology is in 320 million active devices and protects $70 billion in revenue annually.&nbsp;

Synamedia

MarketCast&nbsp;research, analytics and data science fuels fandom for leading studios, entertainment platforms, sports and lifestyle brands. Our unique mix of research analytics is combined with big data science to provide clients powerful insights to inform their biggest business decisions. Today,&nbsp;MarketCast&nbsp;counts some of the biggest names in entertainment as clients, including leading Hollywood studios, streaming services,&nbsp;video games publishers,&nbsp;lifestyle brands and sports leagues and teams.&nbsp; Visit <a href="http://marketcast.com/">www.marketcast.com</a> to learn more.
Join us on Tuesday, April 27 at 11:30am PT / 2:30pm ET as Tom Weiss, our Chief Data Scientist,&nbsp;discusses the importance of combining data science with traditional research to understand changing consumer behaviors and opinions. Far from being&nbsp;competitors, these two disciplines complement each other, with data science helping identify what fans watch, buy and listen to, and traditional research pinpointing why they watch, buy and listen.

MarketCast

Simpli.fi is the leading advertising automation platform that provides workflow software and programmatic advertising solutions to over 1,500 agencies, advertisers, and media buying organizations. Our solutions enable our customers to perform more effectively and efficiently, and maximize ROI on their advertising spend across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 100,000 campaigns for 25,000 advertisers in a typical month. Simpli.fi&rsquo;s investors include leading private equity firms Blackstone and GTCR.

Simpli.fi

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations.
Today, nearly half of the world&rsquo;s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry.

Imagine Communications

Welcome to audience-first TV buying in the 21st Century!
CENTRIPLY, an independent media agency specializing in advanced, audience-driven TV campaigns, is playing a pivotal role in transforming how traditional TV ads are bought and sold, with a unified view of TV inventory that works for both buyers and sellers. Powered by our proprietary Tango Media Suite ad tech, Centriply makes life easier by enabling use of the same audience segments for linear TV ad campaign buying as other media channels. We supply household-level planning and outcome reporting to ad spend that's just as granular&mdash;and can be measured anywhere across the marketing funnel.
We're on the demand-side when it comes to audience-based linear TV media planning/buying. As part of a larger marketing cohort, we have a significant track record of working at scale with holding companies, agencies, and in-house teams at every stage of the activation&mdash;strategy, planning, execution, reporting, attribution&mdash;and we meet TV plans where they need us. White glove to white label, we are Centriply, the Search Engine for TV AudiencesⒸ
<a href="https://blog.centriply.com/meet-the-centriply-team">Meet some of the team behind the services, innovation, and success at Centriply here.</a>
Take a look at some of our products in action here <a href="https://www.youtube.com/channel/UC69skQ2ccsymdIrC0ldQNVQ">YouTube</a>.
Follow us on <a href="https://www.linkedin.com/company/centriply/">LinkedIn</a>

Centriply

Cross Screen Media is a marketing analytics and software company empowering marketers to plan, activate, and measure Connected TV and audience-driven Linear TV advertising at the local level. Our closed-loop solutions help brands, agencies, and networks succeed in the Convergent TV space.

Cross Screen Media

Breakaway Communications is a&nbsp;full-service, integrated communications firm specializing in building awareness and thought-leadership for TV tech &amp; tech companies through public relations, analyst relations, social media,&nbsp;content marketing and more.&nbsp;
We love what we do&hellip;we really love it. &nbsp;To be able to make that claim, we must have a team that trusts each other and downright enjoys each other. And that, we do.
Our team &ndash; its unique perspectives, differences and commonalities &ndash; make us who we are: our clients&rsquo; partners for success and a progressive minded group of colleagues who encourage and inspire each other every day. &nbsp;
In our business, people make the difference.&nbsp; And our team&rsquo;s differences make us who we are.&nbsp;

Breakaway Communications

Edgecast is designed to help digital media companies meet the ever-growing expectations of your business. Our comprehensive platform simplifies operations and improves efficiencies, so you can redirect your energy into managing your digital media business&mdash;not multiple vendors and workflows.
When your business runs on our platform, you get the most innovative technology, top-quality performance, and superior service, giving you the peace of mind that comes from partnering with a proven leader.. Visit https://www.edgecast.com to learn more.

Edgecast

Inscape 

<a href="http://www.thevab.com">VAB </a>whose members include the national TV networks alongside a broader community of influential media companies&mdash;is an insights-driven organization that inspires marketers to reimagine their media strategies resulting in smarter, more educated decisions.&nbsp;
We simplify the complex and discover new insights that transform the way marketers look at their media strategy. We answer your toughest media questions with innovative thinking, supporting facts and real-world takeaways.
Sign up (for free!) for VAB&rsquo;s continuously growing <a href="http://www.thevab.com/insights">Insights library</a>.
We offer marketer's guides, reports, infographics, videos, webinars and podcasts-everything you need to make more informed media decisions that drive business growth.

Canoe Ventures is a technology and services company that enables Addressable TV advertising across Linear, VOD, and Streaming video platforms. Canoe integrates dynamic ad insertion into existing or new video services that play out on devices including set-top-box, IPTV, and CTV across its 38 million household ecosystem throughout the US, Canada and LATAM. The company also performs ongoing Canoe Service Assurance TM which includes monitoring, analysis, and issue resolution on all ad campaigns. This service ensures a quality TV experience for viewers and revenue optimization for the over 100 TV networks Canoe counts as clients. The company is owned by Charter, Comcast, and Cox. It is headquartered in Denver, Colorado, and has offices in New York, Atlanta, Miami, and Toronto.

Canoe Ventures

Pearl TV is a business organization&nbsp;of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry.
Pearl&rsquo;s membership, comprising more than 750 network-affiliated TV stations, consists of eight of the largest broadcast companies in America including: Cox Media Group, the E.W. Scripps Company, Graham Media Group, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group, Gray Television, Sinclair Broadcast Group,&nbsp;and TEGNA, Inc.

Pearl TV

Whip Media's market leading enterprise software platform centrally connects data, processes and teams throughout the digital distribution journey. Powered by proprietary data and predictive insights, we enable the world&rsquo;s top entertainment organizations to efficiently distribute, control and monetize their TV and movie content to drive revenue and direct-to-consumer growth. The company&rsquo;s newest innovation, the Whip Media Exchange is a next-generation content marketplace that makes global film and TV content licensing faster and more efficient.

Whip Media

Tracy Swedlow

Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT

Following an introductory presentation by Nick Thexton, CTO of Synamedia, a panel of experts will identify and elucidate a number of key technological and strategic challenges impacting the future of streaming. Questions to be addressed include: How will new technologies and devices accelerate OTT and expand the scope of growth and revenue generation, while also heightening user experiences? What role will business insights and data analytics play in creating more accurate churn predictions? Why is it important not to lose focus on the &ldquo;big screen&rdquo; when building UXs? Can niche content survive without super aggregator services? And how can piracy be tackled so as to protect premium content, while addressing place-shifting legitimate content and credential sharing? (Moderator: Colin Dixon, Chief Analyst, nScreenMedia)

Nick Thexton

Colin Dixon

Janice Pearson

Scott Ehrlich

The Future of Streaming and the Technology Needed to Stay Ahead of the Game

BREAK

In June 2020, Disney created a new Advertising Platforms team and tapped industry veteran, Jeremy Helfand, to lead it&mdash;a move that was widely viewed as signaling a major commitment to advanced advertising. In this fireside chat with Ashley Swartz, Helfand will explain the reasons for that commitment, outline the roles that the various types of advanced advertising (programmatic, addressable, interactive, etc.) will play in Disney&rsquo;s business strategy going forward, provide an update on progress the company has made towards its stated goal of implementing a unified ad platform across linear, D2C and digital, identify emerging opportunities for adtech companies to collaborate with Disney, and highlight some of the adtech innovations the company is planning to roll out over the coming months and years.

Ashley Swartz

Jeremy Helfand

Fireside Chat: Jeremy Helfand, Head of Advertising Platforms, Disney Media, Entertainment & Distribution, in Conversation with Ashley Swartz, Founder and CEO of Furious Corp.

As we witness innovation and the evolution of CTV, understanding the data required to reach and engage your audiences for quantifiable results is essential for near-term and even long-term success. In this session, Jae Scarborough, VP of Enterprise and Channel Sales at Simpli.fi, will take a deep-dive into the importance of reviewing and understanding data insights in the CTV advertising space.

Jae Scarborough

Data Is in the Details

George Schweitzer is Television Royalty. If you watched CBS between 1990 and 2020, you saw his work. And more importantly, if you were watching something OTHER than CBS, you saw his work&mdash;his job was to get you to WATCH CBS! George has experience and perspective on how to fix the absolute mess we've made of television. You need to hear what he has to say.

Rick Howe

George Schweitzer

Friday Fireside on Thursday: George Schweitzer, Former CMO of CBS, in Conversation with Rick Howe, The iTV Doctor

Visit our sponsor booths by clicking on the icon in the navigation bar above.

Since the US Supreme Court&rsquo;s 2018 ruling overturning the Professional and Amateur Sports Protection Act (PASPA) and thus legalizing sports betting on a federal basis, a $26 billion online sports betting market has emerged&mdash;and a variety of television-industry players, including networks, local broadcasters, vMVPDs and technology providers, are looking to get a piece of that market.&nbsp;
&nbsp;
This session, which brings together representatives of some of the companies leading TV&rsquo;s embrace of sports betting, will discuss recent developments and future opportunities and challenges, and attempt to predict the role sports betting will play in the TV of tomorrow. Topics to be addressed include: the nature of the new partnerships being forged between TV companies and sports leagues and teams; best practices for developing TV betting apps; AI-powered real-time sports analytics and other new technologies emerging in the space; how the way we consume sports programming could change fundamentally as betting becomes increasingly seamlessly integrated into sportscasts; regulatory and PR pitfalls to be avoided; and more. (Moderator: Tim Hanlon, CEO, The Vertere Group)

Raphael Poplock

Andrew Fleming

Richard Glosser

Rob Weisbord

Tim Hanlon

Betting on the Future of TV Sports

This session will explore how new technologies&mdash;and new thinking about narratives, engagement strategies and the viewing experience&mdash;are being employed to enable new forms of television programming and new ways of using the medium of television itself, across scripted entertainment, sports, education and other areas. A panel of television innovators will showcase their latest work, critique one another&rsquo;s projects, and share their visions for the TV of tomorrow. (Moderator: Chris Pfaff, CEO, Chris Pfaff Tech Media)

Chris Pfaff

Lillian Diaz-Przybyl

Zane Vella

Erik Langner

Roy Firestone

Television Innovators Showcase

This session will bring together representatives of the various kinds of streaming services that have emerged over the past few years (subscription-based, ad-supported, network D2C, local-broadcast, etc.), as well as representatives of the companies developing technological advancements for the streaming space, for a thorough examination of how the so-called &ldquo;streaming wars&rdquo; are impacting not only the monetization, but also the content (e.g. what types of programming are proving most successful on each of the different kinds of streaming platforms? what new forms of content are emerging on those platforms, and to what extent do they present an opportunity to reach communities hitherto underserved by TV?), the consumer experience (e.g. what is emerging in lieu of the traditional pay-TV bundle? how are consumers discovering content across multiple disparate services?), and the marketing (how is the viewing behavior of streaming consumers evolving? how can service providers leverage insights from this behavior to sell new services?) of television. (Moderator: Jon Giegengack, Principal, Hub Entertainment Research)

Amruta Shankar

Andrea Clarke-Hall

Isabel Rafferty

Jon Giegengack

Nii Mantse Addy

How the “Streaming Wars” Will Impact Television’s Monetization, Content and Consumer Experience

FAST services like Pluto and Roku Channel may attract the most headlines, but there are over 1,000 FAST channels available in the US, and they are only made possible by the many content producers licensing their movies and TV shows to services. These range from TV giants like AMC and A+E Networks to niche SVODs creating linear channels. This panel will explore why FAST is part of the business plan for these companies, the upside to FAST distribution versus SVOD and whether we&rsquo;ll see more companies opting to distribute via FAST in the future. (Moderator: Gavin Bridge, Senior Media Analyst, Variety Intelligence)

Mark Garner

Stuart McLean

Andrew Budkofsky

Evan Adlman

Gavin Bridge

Jill Goldfarb

Meet the FAST Distributors: Companies that Sell to FAST

Our Grand Finale session will explore how our experience of TV could change dramatically in the next 5-10 years, thanks to new technologies and new forms of creativity that are emerging in such fields as VR/the Metaverse, amusement-park rides, live theater, movie special effects and beyond. Led by a prominent TV UI/UX designer, a panel of experts will share the latest developments in those fields&mdash;including innovations they&rsquo;ve been working on themselves&mdash;and debate how these developments might shape the TV of tomorrow. (Moderator: Dewey Reid, Principal, EAT.TV)

Schedule

Booth15 Booth

The TV of Tomorrow Show (TVOT)

Comscore

Synamedia

MarketCast

Simpli.fi

Imagine Communications

Centriply

Cross Screen Media

Breakaway Communications

Edgecast

Inscape

VAB

Canoe Ventures

Pearl TV

Whip Media

Schedule

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The TV of Tomorrow Show (TVOT)

Comscore

Synamedia

MarketCast

Simpli.fi

Imagine Communications

Centriply

Cross Screen Media

Breakaway Communications

Edgecast

Inscape

VAB

Canoe Ventures

Pearl TV

Whip Media

Booth15 Booth