Name: SPEAKER TEST: PR SEO Summer Seminar: SEO Tips, Tricks & Hacks for Comms Pros
Start: 17/06/2024 12:00 PM +00:00
End: 17/06/2024 11:00 PM +00:00

In this session, you&rsquo;ll get an overview of the fundamentals of any SEO plan for communicators, including how to perform an SEO audit with technical and content creation in mind; how to audit competitors and build links to enhance SEO; and reputational management tactics that lead to owning first-page results.

Maddie Shepherd

MADDIE TEST: SEO Fundamentals for PR

This session will outline and feature the most up-to-date SEO tactics and tools for PR professionals. Plus, our speaker will address how to measure success from a PR perspective; outline key metrics associated with PR-driven SEO activities; provide examples of measurement reports and SEO-driven campaigns; and demonstrate its value to leadership.

Lauren Meckstroth

LAUREN TEST: A Primer on SEO Tactics, Tools and Measurement for PR

Are you caught up with Google algorithms? In this session, you&rsquo;ll learn about the newest updates from Google, tips on tracking algorithmic shifts, and what it all means for public relations practitioners. You&rsquo;ll learn how Google&rsquo;s AI policies factor into it all, as well as the latest update on SGE, its Search Generative Experience initiative.

Brad Gerick

BRAD TEST: What s up with Google s latest algorithm?

The proliferation of AI-generated content, originating from LLMs and beyond, is transforming the way consumers search for and receive information. Learn how to navigate this new frontier by better understanding the state of AI search and the factors that may lead to success. You&rsquo;ll come away with knowing the differences between generative AI chatbots, AI search and search-engines; EEAT, MEEEAT, and overlapping factors between SEO and GEO; and more.

Agenda

Speakers10 Speakers

Nicole Schuman

Jasmine Brown

Melonie Bryant

John Rodico

Lauren Meckstroth

Chris Rodgers

Kaylee Hultgren

Megan Hueter

Brad Gerick

Maddie Shepherd

Agenda

Speakers.css-2zwi6c{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#494949;font-family:'Poppins',sans-serif;margin-left:0.8rem;}10 Speakers

Nicole Schuman

Jasmine Brown

Melonie Bryant

John Rodico

Lauren Meckstroth

Chris Rodgers

Kaylee Hultgren

Megan Hueter

Brad Gerick

Maddie Shepherd

Speakers10 Speakers