Name: Social Media Strategy Summit 2022
Start: 23/08/2022 02:00 PM +00:00
End: 26/08/2022 02:00 AM +00:00

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English

America/Los_Angeles

As a nonprofit, we&rsquo;re driven by the belief that our democracy works better when our campaigns and nonprofits are powered by the people they serve. That&rsquo;s why we&rsquo;ve built a powerful online fundraising platform for Democratic candidates up and down the ballot, progressive organizations, and nonprofits. Our tools make it possible for anyone to build a grassroots campaign or movement and give donors an easy and secure way to support their favorite candidates and causes.
<a href="actbluesetup.com" target="_blank" rel="noopener">Get set up</a>

ActBlue

Becker Digital Strategies

Social Currant

Hi, we&rsquo;re Do Big Things. We are a women-owned and women-led, creative digital agency with a staff that&rsquo;s 50% people of color. And we partner with progressive campaigns, causes and companies fighting for powerful, lasting change.

Do Big Things

The easiest way to grow your opt-in email list.

Civic Shout

The Center for Digital Strategy is at the forefront of creating digital strategy and training and the organization is planning and hosting this event.&nbsp; Focused on nonprofits and political campaigns making a positive change around the world.&nbsp;
Throughout the year we host several Summits, a variety of training, and courses to help organizations of all sizes expand their digital strategy.
Our strategies are used by organizations, campaigns, universities, agencies, and training programs everywhere. We are empowering people like you to meet goals and make change
You can always find us at: <a href="https://centerfordigitalstrategy.com" target="_blank" rel="noopener">www.centerfordigitalstrategy.com</a>
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We'll be hosting several more events this year via this events platform plus trainings and webinars via our website.
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Center for Digital Strategy

SpeechifAI is a NYC-based technology startup offering AI powered software for generating organic social engagement. Speechifai helps organizations create compelling content and provides an infrastructure for social sharing that their followers can use to generate their own engaging social posts based on the organization&rsquo;s suggestions.
 Since launch in September 2019, we have empowered more than 500,000 users to create organic social media traffic worth nearly $40 million for our customers, including 8 billion Twitter impressions. &nbsp;We've been a reliable tech partner for Democratic / progressive campaigns &amp; non-profits, including the Biden &amp; Harris Campaign, DemCast, Planned Parenthood, Democrats.com, Doug Jones, Field Team 6 etc.&nbsp;
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SpeechifAI

Join one of your event hosts Brad Caldana for a welcome and short training on Architects of Conversation.
An "Architect of Conversation" is a strategist who plans a content campaign with various distinct and strategic voices.
Too often our organizational content is about getting an individual post or item out into the world. The next level for organizations to drive deeper relationships via social media and online content is developing distinct organizational voices. Voices of real humans they can connect with.
Through this session, we'll break down the core concepts and how you can apply it to your organization and use this lens throughout the sessions of this summit.&nbsp;

Architect of Conversation and Welcome Session 

The Ins and Outs of Writing An Impactful About Page
Event Description:
Once someone finds or follows you on social media, the next step is to get them on your home turf: your website. And the first place they&rsquo;ll look is your About Page. Whether you&rsquo;re writing your first About Page or improving an existing one, make your About Page stand out by injecting your mission and methodology so they jump off the page.
We&rsquo;ll cover:
<ul>
<li>Drawing a throughline across your brand story</li>
<li>Creating headlines that catch attention</li>
<li>Writing a call to action that connects with your audience and pushes them forward </li>
</ul>
Get the clarity you want and need to tell your story, connect with prospects, and convert visitors into supporters, all via your About Page!&nbsp;

Cracking The About Page Code

In today&rsquo;s media environment where digital branding is pervasive, a different strategy needs to be adopted to engage and excite users. One key strategy is building an engaged online community where social media&mdash;and your advocates&mdash;help spread your messages authentically and organically. We&rsquo;ll talk about the importance of creating plenty of opportunities for community members to spread the word on your mission once they perform an action, so they can ultimately drive more people back to your petitions, donation asks, and sign-up pages.

Engaging your online community: How your supporters can help spread your message authentically

This training will provide beginner and seasoned advertisers alike with tips to run efficient social issue, elections, &amp; politics ads on Meta platforms. First, we'll discuss the changing advertising ecosystem. Then, we'll go over new products and policies. And lastly, we&rsquo;ll revisit some best practices and a couple of election reminders.

Meta: Adapting to Advertising Ecosystem & Platform Changes in 2022

Instagram is a massive platform with over half a billion daily active users! While it might seem simple at first glance, there are loads of opportunities and little-known capabilities hiding in plain (or sometimes not so plain!) site. &nbsp; We'll cover those, along with some free third-party tools and some helpful hacks to help you step up your Instagram game.

10 Tricks and Hacks To Step Up Your Instagram ( Time and Date TBD) 

This training will cover Twitter basics, including helpful tips to free up time, and real life examples of targeting, testing, and using the newscycle to tell your organization's story.

Twitter: How to reach nerds, be like the Kardashians (but not the way you think ) , and other tips

Join DBT as we dive into the world of Snapchat ads&mdash;how to get started, what content works best, its role in the upcoming election, why more organizations should be using the platform and more! Led by one of our leading Digital Advertising Senior Strategists, Andy Peter, this training is a must-watch for anyone ready to take the next step in their digital advertising campaign.&nbsp;

Why aren't you using Snapchat Ads? 

Beth Becker

Brad Caldana

Ashlee Sang

Nicky Coutinho

Tara Todras-Whitehill

Genelle Adrien

Emilia Gutierrez

Mira Weinstein

Audree Hall

Andy Peter

Ashwath Narayanan

Hope Delongchamp

Kariann Tan

Rosemari Ochoa

Josh Klemons

Tudor Mihailescu

Lisa Moretti

Beverly Batte

Ellie Artone

Avi Zollman

Candice Dayoan

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Agenda

Speakers