Name: Social Media Strategies Summit
Start: 11/06/2024 12:00 PM +00:00
End: 14/06/2024 02:00 AM +00:00

Super Duper Studios is a Gen Z social media marketing agency that optimizes brands for the internet.
The modern age has revolutionized the way we interact with brands. Consumers don&rsquo;t just consume content anymore. They&rsquo;re people who seek ways to interact, connect and communicate with other people. That&rsquo;s why if you want to be more than a faceless voice peddling sales, your brand has to be seen as a relatable internet citizen.
Our mission is to evolve the industry to match the ever-changing digital universe. As millennials and Gen Zs, we&rsquo;ve grown up our entire lives being bombarded with social media and advertisements between swipes.
We can spot an ad from a mile away &mdash; and we can clock a bad ad from the next city over.
With digital natives like Super Duper on your side, your brand can join a cultural revolution that puts your consumer at the centre of where the conversation begins: On their phones, on their laptops, and in their social feeds. Welcome to the internet era. We&rsquo;ll save you a seat!

Super Duper Studios

Boom Strategies is a trusted and results-oriented company for people looking to cultivate their leadership skills, for teams seeking ways to get in sync to build positive work environments and for companies requiring dynamic event hosting and facilitation services. &nbsp;
We work with clients to develop and facilitate various events such as conferences, teambuilding events, strategic planning sessions and summits. Boom Strategies also offers leadership coaching with an emphasis on leading with integrity and emotional intelligence.
The company&rsquo;s mission is to inspire individuals to learn, grow and embrace their leadership potential and motivate teams to work effectively together towards shared goals.&nbsp;
Learn more about our services and our human approach:
Event Hosting
It&rsquo;s often said the number one fear is public speaking. Remove the stress and hire a professional.
Hiring a dynamic host outside your organization will help spark conversations and ignite passionate debates.&nbsp;
An experienced Boom public speaker is ready to host your event whether you expect five or 500+ attendees. Hosting will be adapted to your needs; this includes moderating panels and Q&amp;A sessions as well as introducing guest speakers. Hosts must be as flexible as the modern workplace. This means services can be tailored to in-person, online or hybrid events.&nbsp;
Professional Facilitation
Whether an event is small (like a team retreat) or large-scale (such as a conference), the steps to implementation are the same and often overwhelming. The checklist can seem never-ending from crafting the agenda to selecting speakers to creating the participant list. And as important as your event is, you just can&rsquo;t seem to prioritize it and move it from a side-of-desk project.
Let Boom Strategies be your partner, working side-by-side with you, to bring your event to life. From conceptualization and agenda-building to the excitement of launch day, Boom can provide the experience, organization and guidance needed to ensure your event is a success.
Professional facilitation services can include some or all of the following:
<ul>
<li>Crafting the agenda&nbsp;</li>
<li>Setting measurable objectives</li>
<li>Creating strategic planning activities</li>
<li>Communicating with stakeholders&nbsp;</li>
<li>Drafting presentations/speaking points</li>
<li>Moderating strategic planning discussions, panels, and Q&amp;A sessions</li>
<li>Facilitating a post-mortem discussion</li>
<li>Providing final written report</li>
</ul>
Teambuilding
People are like icebergs. There is far more below the surface.
Above the surface we see actions, hear words and observe behaviour. Below the surface are countless invisible factors &ndash; from experiences to values to emotions &ndash; that lead people to say what they say and do what they do.&nbsp;
This is how Boom Strategies approaches teambuilding. We build you tailored teambuilding exercises that help reveal each team member&rsquo;s hidden lower iceberg. It is through understanding one another that we build connections and trust.&nbsp;&nbsp;
Boom can create a teambuilding exercise or a full-blown retreat for teams that work in-person, virtually or in a hybrid environment.&nbsp;&nbsp;
Leadership Coaching
Boom Strategies offers comprehensive leadership coaching designed to empower individuals to achieve their highest potential. Our approach focuses on enhancing leadership skills, fostering effective communication, and developing strategic thinking with integrity at the forefront.&nbsp;
Our coaches can work with you to develop a tailored schedule depending on your needs. They can also be available directly for those inevitable dilemmas where a sounding board is needed.
Boom coaches provide personalized feedback and actionable insights, helping leaders to overcome challenges, inspire their teams, and implement innovative solutions. With a strong emphasis on emotional intelligence and resilience, Boom Strategies' coaching fosters a positive leadership culture that promotes growth and adaptability.&nbsp;

Boom Strategies

In this session, we'll discuss practical strategies for staying relevant, capitalizing on viral moments, and cultivating a strong social following. Drawing from our partnership with Coach Prime, we'll uncover actionable insights applicable to brands of all sizes. Discover how to implement a content-first approach, nurture meaningful connections, and leverage gifting to enhance your brand's social media presence. &nbsp; You'll Learn //
<ul>
<li>The Impact of a Content first approach</li>
<li>Being Prepared and Seizing the &lsquo;Viral&rsquo; Moment</li>
<li>Leaning on Friends to Share the Message</li>
</ul>

Grace McLaughlin

Elena Koutsavakis

Lainey Escarcega

Welcome Remarks by Summit Emcee + CASE STUDY Lessons from Coach Prime: Crafting a Community-Driven Social Campaign

Do you ever get dizzy looking at your social content calendar? If so, you&rsquo;re not alone. I find the Dave Matthews Band lyrics, &ldquo;so much to say, so much to say, so much to say&rdquo; playing on repeat in my mind as I parse through our plethora of content, we aim to publish to socials each month. At any given moment in most organizations, there could be hundreds of pieces of content fit for your social pages, and it is on us social media marketers to make sense of it all and publish to social in the most meaningful and authentic way. No pressure.
In this session I&rsquo;ll outline some of the tactics you can put right into practice to help you hit pause on the unnecessary high volume of noise that our channels can inevitably gush out and by doing so, we can create some much-needed breathing room for important brand story telling.
We&rsquo;ll dive into the below five tactics and along with real world success stories of putting them into practice.
<ol>
<li>Defining your content frequency</li>
<li>Calling for quality content</li>
<li>Analyzing focus by platform</li>
<li>Planning placement by platform</li>
<li>Telling your story creatively</li>
</ol>

Katrina Parr

Say Less but Say It All   5 Ways to Dial Back the Noise To Make Way for Your Most Important Authentic Stories

Break

Join us for an insightful panel discussion exploring unconventional approaches to community management in the digital age. Drawing inspiration from the unique strategies of various brands, we'll delve into the power of embracing criticism and controversy to drive audience engagement. Discover the nuances between merely accumulating followers and fostering a genuine community, and learn how brands can effectively bridge the gap between online and real-world interactions. Gain valuable insights into best practices for cultivating meaningful engagement on social media platforms, and explore hot takes on brands that have excelled in connecting with their online communities. Finally, we'll discuss long-term key performance indicators (KPIs) and goals for community building, offering practical advice on determining and measuring success in this dynamic landscape.&nbsp;
Key takeaways include:
<ul>
<li>Embracing constructive criticism and controversy as catalysts for engagement.</li>
<li>Understanding the distinction between followers and a genuine community.</li>
<li>Strategies for integrating online interactions with offline experiences.</li>
<li>Practical tips for fostering meaningful engagement and connection on social media platforms.</li>
</ul>

Nisha Kashyap

Eric Aaberg

Tyler Paget

Lauren Freund

Panel: Build and Engage Your Brand Community on Social

Today's consumer is bombarded with ads on social media (to say the least). So how do you break through the noise and get your ads to perform in such a crowded market?
In this highly engaging and immersive session, James will dissect actual social media ads from companies in real time, revealing all-too-common mistakes advertisers make and showing you exactly how you can avoid them to make your campaigns more successful.
In doing so, he'll teach you the dos and don'ts of social media advertising and provide practical, real-world tips on how you can instantly create more successful ads that will grow your business.
After this session, you'll learn:
<ul>
<li>Exactly what you should, and should not, include in your ad's images and videos in order to stand out in today's cluttered feeds and hook your customers' attention</li>
<li>Expert copywriting tips, tricks and hacks to incorporate to spark action from your audience</li>
<li>Consumer psychology practices to incorporate that will trigger desired responses among your customers</li>
<li>How to tap into customers' emotions to significantly improve your campaigns' success rates</li>
</ul>

James Vetrano

How Marketers Can Create Ads That Stand Out in Busy Feeds and Drive Real Growth

In today's digital landscape, social media platforms serve as more than just channels for engagement&mdash;they are invaluable sources of insight into customer behavior, preferences, and sentiments. As a Global Program Manager in Social Care, I've developed a comprehensive approach to leveraging social media for enhancing customer brand loyalty while safeguarding brand reputation.
Key Takeaways:
<ul>
<li>Engagement: Learn how engagement across social media channels fosters trust, appreciation, and ultimately, brand loyalty among customers.</li>
<li>Monitoring and Analysis: Discover the importance of employing advanced social media monitoring tools to track brand mentions, sentiment trends, and emerging issues in real-time for swift risk mitigation.</li>
<li>Trend Identification: Explore how analyzing social media data enables the identification of emerging trends, preferences, and behaviors. By staying abreast of evolving consumer preferences, we can communicate positive and negative trends to our stakeholders allowing them respond, as necessary.</li>
<li>Risk Mitigation: Understand the critical role of cross-functional collaboration in developing strategies for mitigating potential risks identified through social media monitoring, ensuring the protection of the brand's reputation.</li>
<li>Data-Driven Insights: Learn how leveraging data-driven insights from social media analytics informs strategic decision-making across the organization, driving customer-centric initiatives and enhancing brand loyalty.</li>
</ul>
Conclusion:
By integrating social care into the broader brand strategy, organizations can effectively address customer inquiries and concerns while leveraging social media as a powerful tool for building lasting relationships, identifying risks, and staying ahead of market trends. Through proactive engagement, meticulous monitoring, and strategic analysis, brands can ensure resilience, relevance, and continued customer loyalty in an ever-evolving digital landscape.

Alison Fehlman

Social Care Strategies: Leveraging Social Media for Customer Loyalty and Brand Protection

This panel discussion will address the nuanced dynamics between macro and micro-influencers, uncovering the optimal fit for your campaign objectives. Experts will dissect the distinct advantages and considerations associated with each influencer tier, offering invaluable insights to guide your strategic decisions. Whether you're aiming for broader reach or targeted engagement, this panel will equip you with the knowledge to navigate the influencer landscape effectively and elevate your campaign success. &nbsp;

Agenda

Speakers30 Speakers

Jon-Stephen Stansel

Macy Gilliam

Gabrielle Swanton

Grace McLaughlin

Alison Fehlman

Efri Dereje

Carson Mason

Katrina Parr

James Vetrano

Jordan Tennenbaum

Amelia Tran

Tyler Paget

Eric Aaberg

Nisha Kashyap

Liz Mackiewicz

Lauren Freund

Katelyn Brower

Katie DiTomaso

Stephanie Campbell

Bob Wolfley

Jason Woodmansee

Amy Singleton

Michelle Nguyen

Sarah Marshall

Patti Gallimore

Elena Koutsavakis

Lainey Escarcega

Robyn Nissim

Jessica Dove

Patrick Benson

Booth2 Booth

Super Duper Studios

Boom Strategies

Agenda

Speakers.css-2zwi6c{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#494949;font-family:'Poppins',sans-serif;margin-left:0.8rem;}30 Speakers

Jon-Stephen Stansel

Macy Gilliam

Gabrielle Swanton

Grace McLaughlin

Alison Fehlman

Efri Dereje

Carson Mason

Katrina Parr

James Vetrano

Jordan Tennenbaum

Amelia Tran

Tyler Paget

Eric Aaberg

Nisha Kashyap

Liz Mackiewicz

Lauren Freund

Katelyn Brower

Katie DiTomaso

Stephanie Campbell

Bob Wolfley

Jason Woodmansee

Amy Singleton

Michelle Nguyen

Sarah Marshall

Patti Gallimore

Elena Koutsavakis

Lainey Escarcega

Robyn Nissim

Jessica Dove

Patrick Benson

Booth.css-14sv5ey{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#494949;font-family:'Poppins',sans-serif;color:#FFFFFF;margin-left:0.8rem;font-weight:400;}2 Booth

Super Duper Studios

Boom Strategies

Speakers30 Speakers

Booth2 Booth