Name: Giving Day Club Conference 2021
Start: 15/09/2021 08:30 PM +00:00
End: 16/09/2021 10:59 PM +00:00

GiveGab is the #1 digital solution for Giving Days and year-round fundraising offering the most innovative platform for education advancement. Fundraising professionals from colleges and universities choose GiveGab because our comprehensive donation features and customizations make alumni engagement easy, enjoyable, and effective.
GiveGab offers a robust online fundraising suite including best-in-class Giving Day and Crowdfunding technology designed with your school&rsquo;s continued advancement at the forefront. We work closely with our partners to identify their fundraising needs, offer solutions that will create a lasting impact in their communities, and provide insightful resources and engagement strategies.
Having worked with colleges and universities of all sizes, we understand how critical it is to find accessible ways to cultivate strong relationships with Alumni and instill a spirit of philanthropy within current students.
We value the opportunity to continue growing our connections with fundraising professionals from across the education sector to discover the solutions that will meet their unique goals. Visit info.givegab.com/higher-ed to learn more.
Resource Links:
Blog: <a href="https://blog.givegab.com/college-of-charleston?utm_campaign=Giving%20Day%20Club%20Conference&amp;utm_source=Tradeshow&amp;utm_medium=giving%20day%20club&amp;utm_content=CofC%20Giving%20Day%20Buy-In%20Blog">Achieving Giving Day Buy-In from your Campus Network with CofC</a>
Blog: <a href="https://blog.givegab.com/nicholls-state-university?utm_campaign=Giving%20Day%20Club%20Conference&amp;utm_source=Tradeshow&amp;utm_medium=giving%20day%20club&amp;utm_content=Give%20N%20Day%20Student%20Participation%20Blog">Facilitating Student Participation During Give N Day</a>
Download: <a href="https://info.givegab.com/giving-day-data-report-2020?utm_campaign=Giving%20Day%20Club%20Conference&amp;utm_source=Tradeshow&amp;utm_medium=giving%20day%20club&amp;utm_content=Giving%20Day%20Data%20Report">Giving Day Data Report</a>

GiveGab

Since 2004, Buffalo has consistently produced some of the best results in the country and has helped to accelerate the development programmes of hundreds of institutions.
The diverse skill set of Buffalo&rsquo;s thirty-plus full-time team, means that every regular giving programme is tailor-made to suit both our client&rsquo;s experience and available resources, and by ensuring that only a package of necessary services is proposed, tremendous value is provided.
We are known as an innovative company that regularly develops new solutions for common client problems, whilst at the same time constantly looking to improve what we already offer.
Our Services
Giving Days
Giving Days have a wide audience reach and are an effective way to raise funds and boost participation. Buffalo provides a fully supported Giving Day package, to harness the power of email, social media and direct mail to approach your constituents in a new and exciting way.
Telephone Campaigns
Telethons are a vital component of a successful regular giving programme.
Fundraising
<ul>
<li>c.50% of gifts will be direct debits, helping to grow your programme.</li>
<li>2 way conversation = multiple asks = high participation (c. 20-40%) will give</li>
<li>Identify potential major donors and legacy pledgers.</li>
</ul>
Engagement
<ul>
<li>Strengthen the relationship alumni/parents have with you.</li>
<li>Understand alumni views &amp; giving habits</li>
<li>Increase event attendance &amp; engagement opportunities</li>
<li>Enrich your CRM &ndash; professions, emails and interests.</li>
</ul>
Data Enrichment and Validation
Buffalo has extensive experience of making Data Capture mailings as easy possible to return for the recipients, whilst also capturing the data in a format that is easy to enter onto your database.
Donor Debit
Designed to give you control over your gift processing, our simple and effective direct debit processing solution can be tailored for you, including custom reports and branding.

Buffalo

Retina Australia
Faik Demir, Marketing and Fundraising Manager
Providing insight into growing your donor base, cultivating relationships with major donors, utilising your board &amp; executive team for free marketing and having the confidence to be the decision-maker in all aspects of the campaign.

Faik Demir

No fear – A Giving Day for even the smallest charity

St Paul's School - UK
Ellie Sleeman
Some organisations and boards are frightened of running a Giving Day for the spotlight they will shine on a community&rsquo;s loyalty - it can feel like a very visible way of testing it. As a high profile academic school, the stakes were high for St Paul&rsquo;s School in London. Using practical examples, this talk will look at the potential pit falls, working through each to ensure that risk of failure is minimised and that the desired results are achieved. In the case of St Paul&rsquo;s, the Giving Day produced a record breaking total for the UK. Of equal importance, however, was the number of new donors engaged and the increased alumni involvement.

Ellie Sleeman

Reputation management - how to avoid a public failure

Merchant Taylors' Schools, Liverpool - UK
Lisa Connor, Development Manager
This 45 minute live session will provide practical tips to create an effective giving day when your resource and/or budget is limited. Anyone can plan and implement a giving day, it doesn&rsquo;t need to cost a fortune or be powered by a large team. Hear how Merchant Taylors&rsquo; generated &pound;135,000 from 360 donors with just one member of staff and a limited budget, and come away with useful steps you can take to create your own event.

Lisa Connor

Small team? Big plans!

University of Newcastle
Matthew Ingram, Advancement Officer
It's no surprise that at the heart of all Giving Days are stories, but telling a story in the most compelling way to inspire support can sometimes be a challenge. Matthew's 60 minute live workshop uses storytelling techniques from some of your favourite TV shows to teach you how to format your storytelling in the most effective way to elicit empathy from your supporters and inspire them to act.
&nbsp;
&nbsp;

Matthew Ingram

The Storytelling Checklist: 10 essential questions for your giving day stories

Columbia University
Mariana Herrera, Assistant Director, Direct Marketing and Columbia Giving Day Initiatives
Columbia's giving day branding is established and well known by its community. In this session, Mariana will focus on building your giving day brand including: Understanding the University campaign vs Giving Day, Giving Days as stand alone campaigns and visual guide and voice guides.

Mariana Herrera

Giving Days and Branding

John H. Barnhill, Associate Vice President for University Advancement
Elon University
Join John Barnhill for this live presentation and find out what makes Elon Day so successful and takeaway some useful ideas that you can include in your next day of giving.

John Barnhill

Key components of a successful Giving Day

Knox College - US
Sarah Byrd, Executive Director of Alumni Engagement and Annual Giving
Feel like you're guessing what the right amount of communications is for your giving day? Not sure where to even begin with segmentation? Struggle with mobilizing alumni volunteers? Watch Sarah's pre-recorded session for some hints and tips and then join her live to talk about some easy wins you can incorporate into your giving day communication strategy.

Sarah Byrd

Key Ingredients to a Comprehensive Giving Day Communications Plan

Giving Tuesday
Woodrow Rosenbaum, Chief Data Officer
Looking at lessons learned from 2020, and current and projected trends for 2021. People are highly motivated right now, and giving them the opportunity to give back in their communities is effective and important. In this session we will examine: Why engaging donors is crucial, especially in times of crisis - Why creating giving moments is important - Giving donors agency.
The session will include a 45-50min presentation, followed by Q&amp;A.
&nbsp;

Woodrow Rosenbaum

How to Make the Most of Your Giving Day: Lessons from GivingTuesday and the Latest Trend

Longwood University and GiveGab - US
Dustyn Hall, Director of Affinity Giving &amp; Communications and&nbsp;
Matt Gorczyca, Director of Higher Education Engagement
&nbsp;
Longwood University and GiveGab will be discussing Longwood's "Love to the Max" Program that engaged ambassadors to support and advocate for their Giving Day. We will share data points as well that help contextualize Longwood's strategy and the overall success they had.

Matt Gorczyca

Dustyn Hall

Engaging Ambassadors to Maximize Giving Day Results

BWF Groundwork Digital and the University of Cincinnati - US
James Barnard, Associate Vice President and Liz Woofter, Director, Annual Giving
The University of Cincinnati's Day of Giving enjoyed success in its first three years, but James Barnard and Liz Woofter weren't satisfied. Looking to grow the annual event exponentially, they determined that more institutional buy-in needed to be a key strategy. What resulted was a 70% increase in the number of gift and more than $2 million committed. In this live session, James and Liz will share five ideas for building internal support from stakeholders for your giving day.

Agenda

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Hayley Bryce

Lewis Clayton

Marie-Rose Delauzun

David Jakielo

Emma Lang

Fran Sponsler

Georgie Grant-Haworth

Heather Kopec

John Barnhill

Lisa Connor

Mariana Herrera

Matthew Ingram

Melanie Bushell

Rachel Cleary

Rachelle Stretch

Ryan Lawrence

Sarah Byrd

Lea Walker-Franks

Peter Franks

Emma Campbell

Maureen Murray

Jake Strang

Faik Demir

Greg Bradley

Russell Ousley

Nina Cohen Bohn

Tamara Jamerson

William Parry

Holly Freeborn

James Barnard

Liz Woofter

Ellie Sleeman

Matt Gorczyca

Andrew Lyall

Rosslyn Owen

Woodrow Rosenbaum

Jo Mullineux

Dustyn Hall

Booth.css-7303n9{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#5d5d5d;font-family:'Poppins',sans-serif;color:#FFFFFF;margin-left:0.8rem;font-weight:400;}2 Booth

GiveGab

Buffalo

Speakers38 Speakers

Booth2 Booth