Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor

Mar 18, 2022

Most event professionals want to be viewed as trusted advisors to their clients and stakeholders, but lack the tools, verbiage, and strategies to communicate the value of their events, and themselves, to senior executives. 

This session will provide critical insights to help planners become true business partners to their clients.

Have a question? Submit your questions in advance to and we’ll include it in the discussion. 

Learning Outcomes:

  • Identify and implement strategies for being a trusted advisor to your clients
  • Utilize several different techniques for helping clients articulate measurable event goals
  • Evaluate & apply different models for calculating event ROI
  • Craft & deliver a narrative to senior stakeholders for how your event drives business goals

Accessibility for this Webinar

The Event Leadership Institute is committed to learning how to improve our events and technology platform to be more digitally accessible and inclusive to the widest possible audience. 

We are diligently working internally, and with our partners and technology providers, to actively develop a more accessible experience. 

For this webinar, closed-captioning is available. If you need any assistance with captioning, engaging, or accessing resources, please contact us:

  • US & International: + 1 (347) 349-1060
  • Toll-Free US & Canada: + 1 (866) 349-1060
  • Email:

While we will do our best to accommodate requests, please note that it may not always be possible to do so for all content or areas of the webinar. We are committed to work together to find a solution as needed. 

Announcing Our Next Course: Advanced Event Design & Strategy

Expanding on foundational and fundamental in-person event and meeting planning skills, Advanced Event Design & Strategy explores progressive approaches to apply program strategy development, market analysis, budgeting, ROI measurement and analytics, content and engagement design, marketing, elements of project management, and stakeholder management techniques for any event, whether in-person, virtual or hybrid.


Speakers1 Speakers

Howard Givner

Howard Givner

Booth2 Booth

Event Leadership Institute

Event Leadership Institute