Name: Festival of Creative Ops | Design Ops Symposium | Photo Studio Ops Forum 2022
Start: 27/09/2022 11:00 AM +00:00
End: 27/09/2022 10:00 PM +00:00

Frontify is on a mission to create a home where all brands thrive. We envision a world where all teams and workforces, big and small, are empowered and engaged to be a part of building beloved brands.&nbsp;
A home should be a place where you have everything you need; where you can truly be you. Your brand home is no different &ndash; no matter what stage of life your brand is at. Our platform covers all ends of the brand management lifecycle, so your brand continues to evolve and grow to be its very best.&nbsp;
Our platform places your brand vision at the center. Your brand guidelines power your asset management, creative collaboration, and day-to-day work &ndash; keeping everything (and everyone) on-brand.

Frontify

Celtra empowers businesses to produce their most creative and impactful work with creative automation. By combining cloud-based design software and automation, Celtra helps creative and marketing teams drive the efficiency, speed and quality of their digital advertising production. Celtra's customers include top creative companies, including adidas, Spotify and Unilever.

Celtra

What is Storyteq?
An Inspired Thinking Group (ITG) company - part of our canopycloud modular based platform.
Storyteq&rsquo;s cloud-based Creative Automation platform helps digital creative leads and marketing teams in top global brands and creative agencies scale their creative production for premium videos, HTML5 banners, and statics.&nbsp;
Turn your master files into dynamic templates right from Adobe After Effects or from within our Template Builder. It enables high-volume content creation to meet high demands at a lower cost, delivering your pixel-perfect creatives while maintaining brand consistency.&nbsp;
Benefits:&nbsp;
<ul>
<li>Optimize cross-departmental creative workflows&nbsp;</li>
<li>Ensure brand compliance globally and regionally&nbsp;</li>
<li>Expand your creative output without adding headcount&nbsp;</li>
<li>Accelerate your go-to-market speed in a smart way&nbsp;</li>
</ul>
How it works:&nbsp;
<ol>
<li>Create powerful templates: Build powerful templates to produce multiple versions of premium videos, banners and statics out of your master files.&nbsp;</li>
<li>Scale creative assets: Generate endless varieties of creative assets you need to produce personalized and localized versions that work for multiple audiences and markets.&nbsp;</li>
<li>Deliver media on your channels: Review and connect your media directly to your Digital Asset Management (DAM) and Marketing Resource Management (MRM) platforms and paid marketing channels.</li>
</ol>

Storyteq - An Inspired Thinking Group (ITG) Company: part of our canopycloud modular based platform

Brainrider: Bridging Global Creative Excellence with Flexible Solutions
At Brainrider, we are dedicated to being a people-first marketing and creative services partner you can rely on. Operating remotely across time zones, we provide innovative, flexible resourcing solutions that keep ambitious teams on track. By addressing capacity and capability gaps with kind, creative professionals who understand your business, we add stability to your workflow and adapt to your needs and budget.
Feeling the pressure to get it all done?&nbsp;
If you&rsquo;re seeking flexible solutions to deliver award-winning creative, look no further. We make it easy to tap into global creative talent and execution with budget friendly options that scale with the needs of your business. Let Brainrider manage your relationships, processes, and people for more value in a more adaptable way. We are here to amplify your work as the secret ingredient to efficient and flexible execution.
Join leading brands like Meta, Lyft, Wayfair, and Instacart who trust us to bring their creative visions to life.
<a href="https://brainrider.com/our-capabilities/" target="_blank" rel="noopener">Creative Services</a>: Design, video, web, social media, collateral, copywriting, long-format content, CMS, sales support, retail support, and marketing automation.

Brainrider 

Creative Force makes e-commerce content creation easier and allows you to take back control of your high-volume e-commerce photography with our powerful studio management software.
Creative Force is a suite of features that in combination offers an end-to-end solution covering:
<ul>
<li>Sample Management</li>
<li>Photography</li>
<li>Post-Production (including internal, external, or hybrid production)</li>
<li>QC and Review &amp; Approval</li>
<li>File Management (including automated metadata tagging and file naming)</li>
<li>Final Asset Delivery</li>
<li>Along with Built-in Dashboards &amp; Reports that Provide Actionable Insights</li>
</ul>
With Creative Force you can:
<ul>
<li>Get Images Online Faster Set up full end-to-end workflows that will dramatically reduce your photo studio lead time. Automate repetitive tasks and clean up complicated processes from sample intake to final asset upload&mdash;and magic starts to happen.</li>
</ul>
<ul>
<li>Increase Productivity Do more work with less effort. All file handling is done automatically, and manual renaming of files is completely eliminated. So is keeping spreadsheets updated. We help you save money by reducing waste while giving you all the insights you need to drive continuous improvement throughout your photo studio.</li>
</ul>
<ul>
<li>All within Software that is Loved By Creatives Who want to create, not update spreadsheets! Beautifully designed interfaces merge seamlessly with software they&rsquo;re already using - like CaptureOne, Adobe Photoshop, and Slack. Get new hires and freelancers up and running within minutes.</li>
</ul>
<ul>
<li>And Can Support You At Any Scale Creative Force is built on powerful Amazon Web Service (AWS) infrastructure. We can handle any scale from small start-ups to enterprise operations.</li>
</ul>
&nbsp;
But don't just take our word for it, <a href="https://www.g2.com/products/creative-force/reviews" target="_blank" rel="noopener">read our reviews on G2</a> or <a href="https://www.creativeforce.io/customers/" target="_blank" rel="noopener">check out our customer success stories</a> to understand why Creative Force is the #1 workflow solution for e-commerce content creation!

Creative Force

As CMOs around the world struggle to cope with rapidly changing competitive, social, and economic landscapes, it&rsquo;s clearer than ever that brands need solutions to produce compelling customer experiences at speed with agility, consistency, efficiency, and security.&nbsp;
 Founded in 2012 and acquired by Smartsheet in 2020, Brandfolder is an industry leader in Digital Asset Management software.&nbsp;
 Brandfolder delivers a DAM software that is as intuitive for users as it is powerful for admins. Easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings with little to no training. In addition to core DAM functionality, Brandfolder provides robust features to empower key stakeholders such as marketers, salespeople, franchise partners, agencies, and retailers with SmartCDN, brand guidelines, self-serve asset templates, and the ability to resize and reformat asset downloads on-demand to free up already stretched-thin creative teams to focus on being creative.&nbsp;
 Brandfolder&rsquo;s proprietary AI and analytics, Brand IntelligenceⓇ, provides machine learning driven tagging for more powerful product and brand specific search and asset usage analytics to optimize creative strategy with data-driven precision.
 With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.
&nbsp;

Brandfolder

globaledit is the #1 workflow and digital asset management (DAM) platform for creatives, disrupting how creative teams produce and distribute content. Globaledit helps streamline your creative workflow into one centralized location that teams can use simultaneously. Creative teams can view comments, markups, projects assignments, and more all in one place. With over 150 Enterprise customers and 9.5M+ assets processed monthly, globaledit is a powerful cloud-based solution that also integrates with hundreds of apps such as Slack, Wordpress, Adobe, MailChimp, and many more. Globaledit is already trusted by creative teams at leading organizations including Nickelodeon, Audible, Victoria's Secret, Old Navy &amp; NBCUniversal.

globaledit

Screendragon is a leading cloud-based project, resource and workflow management solution designed for the needs of high-performing creative teams! Our unique UX is designed for non-technical users enabling fast adoption by all. We help customers create new ways to increase collaboration, productivity and compliance while decreasing silos, duplication of efforts and costs.&nbsp;
Screendragon's customers include Fortune 500 companies like the Kellogg Company, Keurig Dr Pepper, Microsoft, and the International Olympic Committee (IOC). We also provide agency management software for global advertising agency networks like WPP, Omnicom and Interpublic.

Screendragon

Join Stephanie Nelson, Director of Creative Operations &amp; Account Management, Hilton, as she discusses:
<ul>
<li>How to position your creative team as the leaders of creative marketing strategy</li>
<li>How to effectively leverage internal and external creative resources</li>
<li>The difference between a production team and creative team</li>
</ul>

Stephanie Nelson

Kevin Brucato

Welcome to the Festival of Creative Operations 2022 | The Evolution of an In-House Creative Team

Design Operations is generally defined differently across industries and amongst individual ecosystems - and is often driven by varying elements of environmental and design maturity. Design Operations looks for consistency in the foundations of operational practice as the base on which to build efficiency.
&nbsp;
In this session, Jaime Cabrera, Design Ops Leader, Facebook App, Meta discusses how to embrace design operational practices within the constraints of environmental and design maturity.

Jaime Cabrera

Jilanna Wilson

Welcome to the Design Operations Symposium 2022 | Maturity: Understanding Where you are Today, to get Where you Want to be Tomorrow

This session will review what 3D Augmented Reality (AR) can do for photo studio operations.
&nbsp;
In addition to your photos and videos, 3D models of your products can be the new powerful item in your toolbox.
&nbsp;
&lsquo;Digital twins&rsquo; are versatile 3D representations that you and your team, as well as your customers, can use to see what that product really looks like from all sides and angles and, most importantly, in the physical environment of choice. AR can also be used to take photos of real objects in combination with digital objects in real time (an alternative to post-production).&nbsp;
&nbsp;
Join this session to learn:
<ul>
<li>How you can use existing 3D data / models of products and how to easily create new ones with photogrammetry</li>
<li>How to use apps, a web browser or the Metaverse to show off your products in the best and most informative way&nbsp;</li>
</ul>

Andy Gstoll

Mark Stocker

Welcome to the Photo Studio Operations Forum 2022 | How Augmented Reality, 3D Models and the Metaverse Can Help Photo Studio Operations

How to Ensure Your People Thrive
&nbsp;
It takes something special to turn a group of individuals into a cohesive team. This presentation will help all current and aspiring leaders create a framework for setting their teams up for success.
&nbsp;
Join this session to learn:
<ul>
<li>Cultural, behavioral and tactical solutions to lift your team&rsquo;s performance and engagement</li>
<li>Why integrity and empathy are keys to excellence</li>
<li>How to build and maintain the foundation for and of a thriving team</li>
</ul>

Jeremy Wintroub

Building and Scaling Winning Teams

Producing a consistent look across a brand doesn&rsquo;t have to be so manual.
&nbsp;
Join Charles Duncan, Technical Director of Creative Automation at Omnicom/Critical Mass, as we edit multiple assets at the same time to drive new forms of creative expression (and personalization) across the enterprise.

Charles Duncan

Jim Hubbard

Scaling the Creative Director Role

Whether you work for a small company or a big, complex organization, as an ops practitioner you&rsquo;ll need to work with others cross-functionally. A lot. Often, you&rsquo;ll need to ask for help, information, and deliverables from colleagues so as to complete your work.
&nbsp;
This talk will walk you through some tactics for handling these &ldquo;casual contracts&rdquo; that can spring up when collaborating and show you how to get and give clarity in these interactions.

Tess Dixon

Casual Contracts for Ops People

Join Emerald Monzon, Editorial Post-Production Specialist at Nike, as she shares her journey and her experience in post-production at Icon.LA, the flagship studio home of the company&rsquo;s Global Brand Imaging operations - hosting full productions for product and editorial photography, and video, all in one place.
&nbsp;
Covered in this session:
<ul>
<li>The GBI post-production team</li>
</ul>
- What it does
- How it functions
- Challenges and successes &ndash; examples of avoiding, accommodating, and managing &lsquo;scope creep&rsquo;
<ul>
<li>The art of managing multiple teams &ndash; examples of what&rsquo;s worked for us</li>
<li>Creating and maintaining cohesion in the face of high volume</li>
<li>Driving clarity and other tips and techniques for streamlining workflows in bespoke projects</li>
</ul>

Emerald Monzon

Overcoming Workflow Challenges in Editorial Post-Production

The cycle of creative production has never been this hectic. It seems like there is always a new ask, task, or media plan that needs to be filled with effective, on-brand creative assets. Automation will never replace craft or genius creative thinking but it can come in handy when it comes to the repetitive, mundane tasks that eat up time, resources, and money in creative operations. Join this talk by the Creative Automation Company Celtra for a look into the forces driving the shift to automation in creative production, use cases, and how to best equip your in-house team for success.
&nbsp;
Key takeaways:
<ul>
<li>Industry trends driving the need for creative automation</li>
<li>Applications and production use cases for faster and more affordable production</li>
<li>Change management when automating and centralizing production</li>
</ul>

Gavin Banks

Why the Future of Creative Production is Automated

In this fireside chat moderated by Frontify, you&rsquo;ll learn how Luke Perkins, VP Brand &amp; Creative, and his team at Vacasa manage a fast-growing brand without sacrificing time to focus on creative work.
&nbsp;
A few of the topics we'll discuss:
<ul>
<li>How scaling your creative work relates to scaling your brand</li>
<li>Why Vacasa decided to upgrade from a printed brand book to digital brand guidelines</li>
<li>Advice for creative teams that are feeling overwhelmed and/or pressed for time</li>
<li>Tips for empowering brand ambassadors across your organization</li>
</ul>

Luke Perkins

Amanda Sung

How Vacasa Stays Creative and Agile While Scaling its Brand

Flow: what is it? And why are flow production and reporting so necessary for modern high-volume content studios?
&nbsp;
We&rsquo;re all familiar with the concept of flow production when it comes to manufacturing, but what about using these methodologies to supercharge your creative studio &ndash; without sacrificing creative output?
&nbsp;
In this session, Daniel Jester and Adam Parker discuss flow photography and flow reporting, and how these concepts are critical to speeding up production, quickly identifying bottlenecks, and keeping creatives in a &ldquo;flow&rdquo; state &ndash; never sitting idle or having to break focus.
&nbsp;
Hear about how you can support your creatives by improving their infrastructure, achieve advanced reporting, and embrace continual improvement in this &ldquo;Flow for Dummies&rdquo; crash course.

Daniel Jester

Adam Parker

Flow in the Modern Photo Studio

In this session, Jo Phillips, Head of Creative Services, Hallmark Cards, examines how the organization has gone from a large fixed creative cost, that was not aligned to the size of the business, to a more variable creative cost, that delivers more flexibility and agility.
&nbsp;
Hear how the choices and compromises Hallmark has had to make along the journey resulted in a structure that&rsquo;s fit for purpose and future thinking.

Jo Phillips

From Fixed to Flexible

As DesignOps practitioners we spend all our time trying to optimize and empower everyone else to do their best work. How do we apply DesignOps to our own work so we can empower ourselves, as individuals and teams, to build successful DesignOps functions, and make DesignOps benefits more accessible to teams of all sizes and resources &ndash; all while growing our own impact on the companies we serve?
&nbsp;
This session aims to advance the DesignOps discipline by taking a step back and showing us how to look at our own work and goals, and apply the same amount of compassion to ourselves as we do our stakeholders and teams.

Frances Yllana

DesignOps for DesignOps

Creative Operations professionals are keenly aware of the emphasis on budget, speed and quality content. This is particularly the case for those of us in Ecomm Photo Studios, where efficiency and other KPIs can be measured down to the minute.
&nbsp;
The old adage "time is money" often comes up when we're tasked with identifying opportunities to cut costs, increase speed and maintain the same, or better still improve, quality.
&nbsp;
But be warned: leaning too far in one direction can upset the finely-tuned balance of operations for which we're accountable.
&nbsp;
In this presentation, we'll discuss the time-money relationship in the context of:
<ul>
<li>Delivering cost-effective assets to the business</li>
<li>Maintaining a holistic view of business goals</li>
<li>Ensuring a happy, healthy, productive culture of associates</li>
</ul>

Lauren Stefaniak Smith

Is Time Money? How to Strike the Right Balance for your Ecomm Photo Studio

Winning the 'Excellence in Marcom Technology' at the Gartner communication awards 2022, Team ITG's John Kirk will show how global brands are connecting their global markets, empowering their marketers and inspiring their customers.

John Kirk

Realizing GSK's Vision to Take Global Campaign Delivery from 30 Days to 16 Days to 16 Seconds

A champion for change, Brainrider CEO Scott Armstrong shares insights from the field for navigating growth and transformation during a changing economy. Discover the tools to help teams stay the course during economic downturns and what to consider when the time comes to switch gears and adapt to new business opportunities.

Scott Armstrong

Managing Risk and Creative Resourcing in a Climate of Uncertainty

In this session, seasoned creative operations pros who are leading the way will discuss the latest industry trends and shifts &ndash; an open discussion moderated by Robin McLoughlin, Consultant, Marketing, Brand and Design, White &amp; Case. Each panelist comes to the table with a different perspective, career inspiration and tips to share.
&nbsp;
Wide-ranging questions addressed include:
<ul>
<li>As we emerge into a post-pandemic world, where will we see new growth?</li>
<li>How are creative teams evolving in the current environment?</li>
<li>Where do you look for inspiration to stay current on new tools and trends?&nbsp;</li>
<li>How has your perspective changed after working remotely for two years?&nbsp;</li>
<li>Are you seeing new trends emerge that you want your team to jump on?</li>
<li>Are you utilizing workflow products, and do they help?&nbsp;</li>
<li>How are you utilizing metrics to guide your next steps?</li>
<li>What new tricks can you share on how to resource plan like a pro?&nbsp;</li>
<li>Does your team and company use a value proposition to set the tone?</li>
<li>What has made your work life easier?</li>
</ul>
&nbsp;
Come, bring your questions and be part of the conversation!

Fergus Ashe

Joel Caracci

Chelsea D'Angelo

Juan Pablo Kessler

Robin McLoughlin

Challenges, Shifts and Trends

Retention, engagement, and productivity are typical measures of the ROI of Creative Operations.
&nbsp;
However, the most important, and most challenging metrics for CreativeOps success are those of organizational alignment and value.
&nbsp;
Experts across industries share their success stories of enhancing both organizational alignment and value in a dynamic panel discussion. Join this session and walk away energized to increase the contributions of CreativeOps in your organization.

Scott Berchman

Natalie Brewster

Brian Gavin

Lisa Hooper

Eve Maidenberg

Success Stories: Improving Organizational Value and Alignment Through Creative Operations

More and more companies are investing in Design Operations.
DesignOps practitioners, including program managers, focus on everything from team culture and events to optimizing processes and improving design workflows. They help Product Teams achieve their goals. They ensure output expectations are met and that commitments to deliver the best user experience possible are fulfilled.
&nbsp;
Which prompts the questions: How does DesignOps fit into the larger Product Development ecosystem and why are the specialized roles within DesignOps even necessary?
&nbsp;
In this session, we discuss how the people in DesignOps work with:
<ul>
<li>Technical Program Managers</li>
<li>Product Operations</li>
<li>Product Managers </li>
</ul>
and why it is essential for all the roles to be compatible and for the people who occupy them to collaborate &ndash; so best to deliver the goals of the &lsquo;Product Organization&rsquo;.
&nbsp;
We explore how DesignOps is an integral part of the hidden work that must be placed at the intersection of design, research, product development, and leadership.

Jose Coronado

Winifred Parnes

Jeneba Wint

Meeting the Challenge of Scaling Effectively: How What Design Operations Does Helps Product Design Teams Achieve Their Goals

In the &ldquo;new normal&rdquo; (aka &ldquo;the normal for now&rdquo;), we are seeing a slow return to the office and a redefining of the workspace. As leaders we are having to navigate a shift in not only how we work, but how we work together, and in our culture overall.
&nbsp;
In this panel, experts from both in-house and out-of-house creative agencies and photo studios discuss the shifting sands of culture and how to define, evolve and grow as a collaborative, creative organization.
&nbsp;
Topics explored include:
<ul>
<li>Resiliency</li>
<li>Keeping teams motivated and connected</li>
<li>Increasing collaboration and community with clients and teams</li>
<li>Listening and being reactive to consumers&rsquo; wants/needs/interests/expectations</li>
<li>Revitalizing the office &ndash; space and teams</li>
<li>Imagining the new workspace</li>
<li>Thinking globally, working locally</li>
<li>Breaking down the silos</li>
<li>Creating and sustaining community</li>
<li>Defining the fundamental nature of your culture</li>
<li>How to shape and navigate culture change in your organization</li>
<li>The importance of both inclusivity and diversity&nbsp;</li>
</ul>

Clair Carter-Ginn

Hoon Kim

Colleen Moore

Stacey Tyrell

The Culture Shift

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Festival of Creative Ops | Design Ops Symposium | Photo Studio Ops Forum 2022

Agenda

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