Name: Festival of Creative Ops | Design Ops Symposium 2024
Start: 05/12/2024 03:30 PM +00:00
End: 05/12/2024 08:00 PM +00:00

Brainrider: Bridging Global Creative Excellence with Flexible Solutions
At Brainrider, we are dedicated to being a people-first marketing and creative services partner you can rely on. Operating remotely across time zones, we provide innovative, flexible resourcing solutions that keep ambitious teams on track. By addressing capacity and capability gaps with kind, creative professionals who understand your business, we add stability to your workflow and adapt to your needs and budget.
Feeling the pressure to get it all done?&nbsp;
If you&rsquo;re seeking flexible solutions to deliver award-winning creative, look no further. We make it easy to tap into global creative talent and execution with budget friendly options that scale with the needs of your business. Let Brainrider manage your relationships, processes, and people for more value in a more adaptable way. We are here to amplify your work as the secret ingredient to efficient and flexible execution.
Join leading brands like Meta, Lyft, Wayfair, and Instacart who trust us to bring their creative visions to life.
<a href="https://brainrider.com/our-capabilities/" target="_blank" rel="noopener">Creative Services</a>: Design, video, web, social media, collateral, copywriting, long-format content, CMS, sales support, retail support, and marketing automation.

Brainrider 

Aquent Studios

Welcome from Track 1 Chair Jilanna&nbsp; Wilson
&nbsp;
Followed by 'Embracing Change &amp; Crushing Your Next Chapter'
Change can be overwhelming. When one chapter closes, whether it&rsquo;s a role, a project or an entire career path, it can be crushing. Join Lynn to discover how these crossroads can become a huge opportunity to grow and explore. More than an ending, they are an opportunity for reinvention and a chance to redefine your creative journey. It's a moment for self-reflection and stretching beyond your comfort zone to pursue new avenues to excel.
&nbsp;
Lynn will dive into her career pivots and creative crossroads. She will share how she transformed uncertainty into success, discovering new and exciting adventures. &nbsp;In this session, Lynn will offer invaluable insights on embracing change as a catalyst for creative innovation and opportunity. Don&rsquo;t miss her inspiring story and practical advice on thriving in the dynamic world of Creative Production.

Jilanna Wilson

Lynn Kestin Sessler

Welcome to the Festival of Creative Operations / Embracing Change & Crushing Your Next Chapter

Welcome from Conference Chair: Patrizia Bertini
&nbsp;
Followed by: 'Using the Power of Change to Build Better Together'
In recent years, forced by the pandemic, both organizations and their leaders had to adapt to changing conditions.
&nbsp;
Now the pendulum is shifting from high demand for design to contraction in the market.
Together with our teams, we are enduring difficult times, and we are also experiencing a collective healing.
Compassionate and inclusive leadership is now much more important for everyone.
&nbsp;
Drawing on his personal leadership journey and his considerable experience in the industry Jose Coronado shares stories about how to build diverse, committed, and high-impact teams - which ultimately benefit the business, the leader and every member of the team.

Patrizia Bertini

Jose Coronado

Welcome to the Design Operations Symposium 2024 / Using the Power of Change to Build Better Together

In an ever-changing industry, marketers are the problem solvers &mdash; identifying gaps, overcoming challenges, and crafting innovative solutions.
&nbsp;
Join Brainrider&rsquo;s Marketing Director, Defne &Ouml;ztek, and Sandra Pimentel, Meta&rsquo;s Head of Scaled Marketing Delivery for an uplifting and insightful conversation around scaling your business, teams and professional profile for growth. Together, they'll explore how to ride the waves of change while keeping your business strong and your teams engaged.
&nbsp;
This session will provide you with actionable tips for integrating support and organization into your daily routine, empowering you to grow as an individual and lead your teams effectively.
&nbsp;
You&rsquo;ll discover how to build resilient marketing operations, scale your social media strategies using technology, and cultivate a culture of creativity and collaboration.
Leave with a fresh perspective on keeping your strategic vision intact while engaging your teams and virtual communities.
Key Topics:
<ul>
<li>Technological advancements and the use of AI for efficiency and collaboration within your team</li>
<li>The benefits of seeking mentorship and becoming a mentor yourself</li>
<li>Strategies for building awareness and trust in your brand while fostering a strong team dynamic</li>
<li>Critical skills for strategic decision-making and translating priorities into action</li>
</ul>

Defne Öztek

Sandra Pimentel

Scaling Up: Empowering Marketing Leaders from Strategy to Growth

Join Natalia as she unveils a new approach to design that transcends the traditional Double Diamond model. She&rsquo;ll introduce Quantum Design&mdash;a forward-thinking concept gaining traction among designers globally. Discover what Quantum Design entails, how it&rsquo;s reshaping DesignOps, and AI's critical role in this transformation.

Natalia Usme Manrique

The Next Frontier: How AI is Reshaping Design and DesignOps

There&rsquo;s a creative adage that you should never stop working on your portfolio.
&nbsp;
In this session, Kevin Frank compares the process of building on a portfolio of ads to building a portfolio of people. And why you should never stop working on it.
Kevin draws parallels between curating standout projects and cultivating a dynamic team, emphasizing why the process of finding, developing, and nurturing talent should be ongoing and ever-evolving.

Kevin Frank

Building A Portfolio of Talent

Lizette Coetzee Strydom, Lead Design Enablement, ABSA Bank shares her experiences of moving from a structured Operational Risk and Compliance environment to a dynamic role in Design Operations. She illustrates how embracing the power of change reshapes not only individual mindsets but entire teams, driving sustainable success and creating lasting impact on the bottom line.
&nbsp;
The session reviews how a well-orchestrated Design Operations team can thrive by aligning roles with individual strengths, fostering a culture of growth, and transforming perceived obstacles into opportunities for innovation.
&nbsp;
Hear more about the delicate balance between creativity and constraint, and how, when effectively harnessed, this tension becomes the catalyst for innovation, efficiency, and success within the design ops landscape.

Lizette Coetzee-Strydom

Harmonizing Creativity and Constraint: Unleashing the Power of Change in Design Operations

Anders Printz, Photo, Motion and Post-Production Manager, IKEA shares how IKEA is integrating AI into its creative workflows.
&nbsp;
This session spotlights IKEA&rsquo;s innovative approaches to photography, motion design, 3D modelling, and post-production.
Including:
<ul>
<li>Inspiring case studies that showcase AI-driven projects that have significantly boosted efficiency and enhanced creative output.</li>
<li>Insights into the challenges and opportunities that arise when transforming traditional creative processes with AI.</li>
<li>How AI is revolutionizing visual storytelling and democratizing creativity.</li>
</ul>
Exploring the intersection of technology and creativity at IKEA.

Anders Printz

Embracing AI in Creative Workflows at IKEA

Shambhavi Gupta, Head of India Customer Experience Design and Innovation, Incedo Inc. explores the transformative impact of Generative AI on Design Operations and how it&rsquo;s reshaping the way design teams operate and innovate.
&nbsp;
She will discuss how Generative AI automates repetitive tasks, such as asset creation and user testing, enabling designers to prioritize strategic thinking and creative problem-solving, boosting workflow efficiency. With its capability to rapidly generate a wide range of design options, Generative AI accelerates ideation and experimentation, empowering teams to push creative boundaries and innovate more effectively.
&nbsp;
Discover how Generative AI delivers data-driven insights into user behavior, ensuring that designs are not only aesthetically compelling but also user-focused and impactful. In today&rsquo;s fast-paced digital environment, see how this technology empowers organizations to swiftly adapt, fostering a culture of innovation and continuous evolution.

Shambhavi Gupta

The Rise of Generative AI in DesignOps

In this thought-provoking session, Colleen Moore will explore the transformative power of inclusivity in Creative Operations. Drawing from personal experiences, Colleen will offer a unique perspective on how embracing diversity can revolutionize your creative process and organizational culture.&nbsp;
&nbsp;
Covering:&nbsp;
<ul>
<li>The Inclusive Innovation Advantage: Discover how creating an environment where every voice is valued leads to exponential growth in creativity and innovation&nbsp;</li>
<li>Power Skills for All: Learn practical strategies to develop and nurture essential "power skills" like empathy, active listening, and collaboration across all levels of your organization&nbsp;</li>
<li>Dismantling Neurodiversity Stigma: Gain insights into breaking down barriers and misconceptions surrounding neurodiversity, fostering a culture where unique viewpoints are celebrated as vital contributions&nbsp;</li>
<li>Personal Insights, Universal Impact: Through authentic storytelling, Colleen will share how her personal journey has shaped her approach to inclusive creative practices&nbsp;</li>
</ul>
This session promises to be an eye-opening exploration of how inclusivity can unlock untapped potential within your teams. You'll leave with actionable strategies to create a more diverse, empathetic, and innovative creative environment.&nbsp;
&nbsp;
An inspiring look at the future of Creative Operations &ndash; where every mind has the power to make a difference.

Colleen Moore

Unlocking Creativity Through Inclusive Practices: The Power of Every Voice

Learn how a boutique UI design firm transformed its operations through data-driven practices and automation. John Paul shares how his 40-person team handles enterprise-scale projects by turning Figma comments into a powerful workflow engine integrated with Trello.
&nbsp;
Key takeaways:
<ul>
<li>Building automated data pipelines to manage high-volume design workflows</li>
<li>Transforming Figma comments into an efficient project management system</li>
<li>Creating real-time tracking without administrative overhead</li>
<li>Implementing DesignOps practices that scale with limited resources</li>
</ul>
&nbsp;
Through practical examples and tactical insights, discover how data analytics revolutionized their team operations, boosting efficiency while maintaining design quality. This session is ideal for design leaders looking to scale their operations without scaling their headcount.

John Paul De Guzman

Driving Change: Data-Driven Design Operations at Scale

Hosted by &lsquo;Green The Bid&rsquo;, the panel analyses the critical need to shift the advertising industry towards sustainability.
&nbsp;
The discussion will focus on how collaboration and transparency are driving the transformation.
&nbsp;
Industry experts and pioneers in developing sustainable systems, tools, and techniques share their firsthand experiences. Spoiler Alert: making the sustainable shift is messy and involves a lot of trial and error.
&nbsp;
Relevant for professionals across the advertising spectrum, from Creative Directors and Producers to Account Managers and Creators &ndash; an examination of how to pave the way for a more sustainable advertising future.
&nbsp;
Key issues include:
<ul>
<li>Urgent need for sustainability in advertising production</li>
<li>Innovative solutions and best practices</li>
<li>Overcoming obstacles through trial and error</li>
<li>Collaborative approaches to industry-wide change</li>
</ul>

Jessie Nagel

Luke Purdy

Zsófia Szemerédy

Bogumila Gręda

Carly Stone

Greening the Reel: A Sustainable Future for Production

In an era of rapid change, adaptability is crucial for success. &nbsp;
&nbsp;
This panel explores innovative approaches to fortify your studio operations, from leveraging cutting-edge technologies to streamlining workflows and fostering robust relationships with both internal teams and external collaborators.
<ul>
<li>Proven strategies for future-proofing studio operations</li>
<li>Tactical planning techniques for the next 6-12 months</li>
<li>Approaches to build resilience against unforeseen challenges</li>
</ul>
Come prepared with your questions and be ready to take notes during this dynamic and informative session. Ensure your studio remains agile, efficient, and primed for success in an ever-evolving industry landscape.

Lydia Chan

Michelle Delgado

Future-Proofing Your Studio Operations in a Changing World

DesignOps has grown significantly over the past decade, with practitioners showing remarkable ingenuity in developing flexible, innovative solutions to support design at scale. However, as the field matures, many DesignOps teams are transitioning from custom-built, low-code/no-code systems to more robust, commercially supported infrastructure.
&nbsp;
This panel discussion brings together DesignOps leaders and forward-thinking solution vendors to explore the current state of DesignOps infrastructure and its evolving needs. We&rsquo;ll discuss how DesignOps managers are navigating the complexity of integrating tools and building end-to-end workflows for continuous research, design, testing, validation, and deployment cycles&mdash;without having to patch together disparate systems. Panellists will examine the challenges of preserving the adaptability that has made DesignOps successful while creating scalable, resilient solutions to support the growing demands of modern design organizations.

Jon Fukuda

Nick Russell

Lija Hogan

Luke Murphy

John Calhoun

Sean McKay

Jocelyn Lin

The Evolution of DesignOps: Building Enterprise Solutions for the Next Decade

Festival of Creative Ops x 4

English

Catalan

Chinese

French

Hindi

German

Indonesian

Italian

Japanese

Korean

Russian

Portuguese

Spanish

Thai

Brazilian Portuguese

Vietnamese

(UTC -04:00) Eastern Time (US & Canada - EDT)

America/New_York

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Agenda

Speakers27 Speakers

Lydia Chan

Colleen Moore

Anders Printz

Kevin Frank

Lynn Kestin Sessler

Jilanna Wilson

John Paul De Guzman

Natalia Usme Manrique

Lizette Coetzee-Strydom

Shambhavi Gupta

Patrizia Bertini

Jose Coronado

Jon Fukuda

Defne Öztek

Sandra Pimentel

Jessie Nagel

Michelle Delgado

Nick Russell

Bogumila Gręda

Luke Purdy

Carly Stone

Lija Hogan

Zsófia Szemerédy

Luke Murphy

John Calhoun

Jocelyn Lin

Sean McKay

Exhibition2 Exhibition

Brainrider

Aquent Studios

Agenda

Speakers.css-1453wb6{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#333333;font-family:'Poppins',sans-serif;margin-left:0.8rem;}27 Speakers

Lydia Chan

Colleen Moore

Anders Printz

Kevin Frank

Lynn Kestin Sessler

Jilanna Wilson

John Paul De Guzman

Natalia Usme Manrique

Lizette Coetzee-Strydom

Shambhavi Gupta

Patrizia Bertini

Jose Coronado

Jon Fukuda

Defne Öztek

Sandra Pimentel

Jessie Nagel

Michelle Delgado

Nick Russell

Bogumila Gręda

Luke Purdy

Carly Stone

Lija Hogan

Zsófia Szemerédy

Luke Murphy

John Calhoun

Jocelyn Lin

Sean McKay

Exhibition.css-q052rn{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#333333;font-family:'Poppins',sans-serif;color:#ffffff;margin-left:0.8rem;font-weight:400;}2 Exhibition

Brainrider

Aquent Studios

Speakers27 Speakers

Exhibition2 Exhibition