Name: Douglas Retail Media Summit 2022
Start: 27/10/2022 08:00 AM +00:00
End: 27/10/2022 04:00 PM +00:00

W&amp;V, Werben &amp; Verkaufen
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W&V, Werben & Verkaufen

The German Association for the Digital Economy (BVDW) is the central body for the representation of interests of companies that operate digital business models and whose value creation is based on the implementation of digital technologies. As the driving force, guide and accelerator of digital business models, the BVDW represents the interests of the digital economy towards politics and society and campaigns for the creation of market transparency and framework conditions that encourage innovation. With figures, data and facts, its network of experts provides orientation for a central area of the future. Besides DMEXCO and the German Digital Award, the BVDW organizes a multitude of professional events. With members from many different industries, the BVDW is the voice of the digital economy.
With the newly founded Retail Media Initiative, the BVDW is taking responsibility for the change processes in the digital economy in Europe. The declared aim of the initiative is to open up further growth opportunities for this young market segment. This strongly data-driven and extensive advertising offering ecommerce environment is considered a major growth driver in the market. Thus, the advertising industry is following the lead of consumers, who are increasingly making their purchases on the Internet.

German Association for the Digital Economy (BVDW)

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

&nbsp;"Official welcome and overview of the day"

Jessica Koch

Intro:

The dual forces of e-commerce explosion and cookie deprecation have acted as accelerants for Retail Media. A flurry of launches, re-launches and expansion of propositions during the pandemic years has established retail media firmly on the map.
The market in Europe has been growing rapidly. European endemic retail media networks are outperforming Amazon growth. But are we facing a post-pandemic hangover or is the power of retail media here to stay? This presentation provides insight into the dynamics underpinning the retail media revolution, key future drivers and how ultimately, it is going to be about more than just &ldquo;media&rdquo;.
&nbsp;

Daniel Knapp

Keynote I: "The State of Retail Media in Europe in a Post-Pandemic World: Still a Boom or Overrated?"

We have entered the decade of a BANI world. Not only do we see major shifts in the advertiser and consumer market e.g. rising prices in classic media and digital market but also a new media consumption behaviour. Retail Media can play 3 major roles in this new complex world: high user centricity, efficiency and closed loop advertising. Because relevancy and targeting is king in days where ad budgets are shrinking. Discover the missing puzzle piece in the digital media mix in one of the opening keynotes.

Keynote II: "How retail media can reshape the marketing mix in a BANI world"

Retail Media Networks (RMNs) are not just providers of inventory. Offering rich data, unique audience insights and off-site solutions, they are also a buy-side partner for brands. At the same time, agencies are adapting to new demands from brands and building bridges into retail media. Are RMNs and agencies on a collision course? What is an agency anyway, and how does it need to evolve? Should RMNs be like agencies?
And which new collaboration models are emerging? This panel explores the&nbsp;frictions and opportunities emerging out of this new hybrid world, and how all&nbsp;parties can best serve advertisers.

Uwe Roschmann

Karin Libowitzky

Torsten Ahlers

Sabine Jünger

Panel Discussion: "Retail Media Networks - Agency 2.0" presented by Daniel Knapp

Boost E-Commerce sales in post-pandemic times of inflation&nbsp;
In this session our focus fully is on how you can invest smart during incrompihensible times. The world is being challenged by several uncertainties recently, so we want to hear from Paco Rabanne how they used Retail Media to raise Awareness, SoV and Conversions at Douglas.pl.
&nbsp;

Wiktoria Grabek

Aneta Domańska

Annalena Bauer

POLISH COUNTRY SPECIAL

Discover the goal getter in E-Commerce - Growth Engine Retail Media
This session is going to give you a great overview on how Nocib&eacute; can help you reach the right audience, at the right time and place using Retail Data. HUGO BOSS is going to give an overview on how they comined several channels to successfully grow their business with Nocib&eacute;.

ELSA PROUTEAU

Myriam Chennoufi

FRENCH COUNTRY SPECIAL  

Stop guessing!&nbsp;Start Retail-Data-Based Marketing to boost E-Commerce
This session is designed to provide you with an overview about Retail Media in the Italien Market. With being quite new to the market, we are giving some Sneak Peaks on the Results to date and are happy to welcome Shiseido as one of the First Movers on Stage.&nbsp;
&nbsp;

Eleonora Falso

Clementina Domenech

ITALIAN COUNTRY SPECIAL

360&deg; Brand Activation made easy with Retail Media - a growth engine for e-commerce!
In this session you will learn about how Douglas Marketing Solutions can help your brand grow by using a 360&deg; approach. COTY is going to provide some insights on how they have been using Retail Media to grow their portfolio at Douglas.nl

Louise Termont

BENELUX COUNTRY SPECIAL

Douglas kann nur klassische Beauty Brand? Weit gefehlt - von CPG, Marktplatz und Nischen-Marken
This session is going to give our Audience a unique insight on how the marketleader in volume for decorative cosmetic - Cosnova - was able to gain access to new target groups by using Retail Media. At the same time, there will be some light shed on what to consider when you want to replicate your success in one market by expanding to more markets within Europe.&nbsp;
&nbsp;

Yasemin Kaya

DACH COUNTRY SPECIAL

Lunch Break

Country Business Development Manager
Q&amp;A Session 15 - 30 Minuten

Q&A Country Special

Starting with today's Cookie-status and with what will happen in the (near) future, we will glance into Cookie-less data- and targeting-opportunities for marketer to prepare for the upcoming "Cookiecalypse". And we will identify, what's possible already and which hurdles are still to overcome.

Impulse Speech I: "The Cookiecalypse explained in 15 minutes"

"Better data - better results: How to activate a big bang momentum with the use of 1st party data."
This masterclass is all about the advantages and benefits of retail data, which we use to create insight-based customer views for our clients and how these insights are leveraged to activate their marketing and media campaigns.

Aylin Ersan

Lena Marquardt

Kim Collisy

MASTERCLASS: 360° Brand Consulting

1p data, ID-solutions and seemingly "magical" technology are shaping the digital marketing of the future - where are we coming from and where are we heading - these are your options and why the choice of an ID-solution&nbsp;might not be the first to take.

Achim Schlosser

Impulse Speech II: "Identity in AdTech: ID-Solutions, 1p data, addressability - Everything Everywhere All at Once?"

"The ultimate playbook into a cookieless world &ndash; are we ready yet?"
presented by Verena Gr&uuml;ndel

Maren Seitz

Verena Gründel

Kolja Brosche

Panel discussion: "The ultimate playbook into a cookieless world   are we ready yet?" presented by Verena Gründel

"How to leverage Audience Ads in combination with Sponsored Product Ads for the greatest effect"
Detailed look at onsite advertisting opportunities: What onsite advertisting opportunities are there and why are they so important? There will be super exciting insights into the magic behind the products and tips and tricks for the right activation.&nbsp;

Karina Wessels

Robert Kießling

Manant Maheshwari

Masterclass: On-site Advertising

How brands should enter the Metaverse and NFT space
An inspirational and tactical keynote on the ins and outs of the metaverse and the NFT space and all the opportunities reserved&nbsp;for brands in this new exciting space.
&nbsp;

Diego Borgo

Inspo Keynote I - "Speed Dating with the Metaverse"

Decentraland and the Sandbox - future advertising channels in the Metaverse
The metaverse is without a doubt the biggest hype since the beginning of the digital revolution. Currently, we are still at the beginning of the development of this revolution, which will soon change our lives. In my presentation, I would like to introduce the audience to the world of the Metaverse and show you what innovative advertising possibilities&nbsp;the Metaverse already has to offer. From programmatic advertising on MetaCubes to events on a grand scale.&nbsp;In the fascinating Metaverse, a new&nbsp;world of advertising is open to us, which I would like to demonstrate.

Martin Frericks

Inspo Keynote II - "Speed Dating with the Metaverse"

Shiseido's Journey into the Metaverse
Since the metaverse entered the cultural consciousness, a new dimension for brand to consumer opportunities has opened up, that expects to revolutionize the Internet experience as we know it today &ndash; in how we interact, shop and play. For its promises of revolution, are also promises of complexities in a space defined by Web3.
Since 2020, Shiseido Corporation have taken an approach guided by its working principles to realizing the value of the metaverse. Join Roxanne Ong from Shiseido&rsquo;s Global Digital Transformation Office in their journey through the metaverse.

Roxanne Ong

Inspo Keynote III -  "Speed Dating with the Metaverse"

Coffee Break 

Repurchase and reactivation of buyers is one of the most important use-cases in e-com especially for categories that are strong in replenishment such as skincare. So far brands didnt had access to those buyers. Based on the in depth insights out of Europes biggest beauty CRM Program, an offering has been created to tackle that problem. Thomas &amp; Jessica are explaining the solutions and will do into details of the CRM data.

Thomas Wrobel

Fireside Chat:  How to use the Power of CRM to push repurchase, major usecase in e-commerce 

"The Engine Behind Product Reviews &amp; User Generated Content - Product Testing &amp; Smart Sampling"
Deepdive into the the Douglas Beauty Tester and our new kid on the block: The Douglas Smart Smapling Solution. Complemented by two successfull cases.

Douglas Retail Media Summit 2022

Agenda

Speakers33 Speakers

Jessica Koch

Achim Schlosser

Maren Seitz

Kolja Brosche

Sabine Jünger

Torsten Ahlers

Jonas Höhn

Verena Gründel

Aylin Ersan

Lena Marquardt

Louise Termont

Diego Borgo

Daniel Knapp

Eleonora Falso

Karina Wessels

Annalena Bauer

Uwe Roschmann

Thao Tram Lam

Kim Collisy

Karin Libowitzky

Saskia Nettekoven

Wiktoria Grabek

Roxanne Ong

Aneta Domańska

ELSA PROUTEAU

Yasemin Kaya

Robert Kießling

Thomas Wrobel

Manant Maheshwari

Clementina Domenech

ROMINA MARCONI

Myriam Chennoufi

Martin Frericks

Booth3 Booth

W&V, Werben & Verkaufen

German Association for the Digital Economy (BVDW)

IAB

Douglas Retail Media Summit 2022

Agenda

Speakers.css-1zxale{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#272e2d;font-family:'Poppins',sans-serif;margin-left:0.8rem;}33 Speakers

Jessica Koch

Achim Schlosser

Maren Seitz

Kolja Brosche

Sabine Jünger

Torsten Ahlers

Jonas Höhn

Verena Gründel

Aylin Ersan

Lena Marquardt

Louise Termont

Diego Borgo

Daniel Knapp

Eleonora Falso

Karina Wessels

Annalena Bauer

Uwe Roschmann

Thao Tram Lam

Kim Collisy

Karin Libowitzky

Saskia Nettekoven

Wiktoria Grabek

Roxanne Ong

Aneta Domańska

ELSA PROUTEAU

Yasemin Kaya

Robert Kießling

Thomas Wrobel

Manant Maheshwari

Clementina Domenech

ROMINA MARCONI

Myriam Chennoufi

Martin Frericks

Booth.css-1ke9so6{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#272e2d;font-family:'Poppins',sans-serif;color:#FFFFFF;margin-left:0.8rem;font-weight:400;}3 Booth

W&V, Werben & Verkaufen

German Association for the Digital Economy (BVDW)

IAB

Speakers33 Speakers

Booth3 Booth