Name: DonorPerfect Community Conference 2022
Start: 07/06/2022 02:00 PM
End: 08/06/2022 10:00 PM
Location: Hubilo

Primary Theme - 2

English

America/New_York

Appeal Maker

CauseVid

DonorSearch

Constant Contact

Qgiv

Givecloud

DPText

VolunteerLocal

iWave

DP Video

DonorPerfect Sales (Clients)

DonorPerfect Sales (Non-Clients)

DonorPerfect Payment Services

Take a few minutes to explore our Virtual Expo Center which you can access through the conference hub. During this time you can meet our partners, chat with other attendees, and connect with the DonorPerfect staff. Visit virtual booths for conference-specific offers and meet representatives that will help you take fundraising to the next level!

Clients Login & Vendor Expo

Opening Remarks w/ Robbe Healey

Everything that matters in your organization - the programs you are building, the money you are raising, the staff you&rsquo;re hiring, the Board you&rsquo;re inspiring - all depend on the stories you are telling. Most organizations are losing everyone&rsquo;s attention by the second sentence of their elevator pitch, and it&rsquo;s time to change that.&nbsp;
In this session, you&rsquo;re going to understand why it&rsquo;s so important to have a magnetic impact story. You&rsquo;ll get clarity on how to highlight certain story elements, how to identify segments, and, ultimately, how to ignite passion for your mission.
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Does Your Organization Tell the Right Story to the Right Audience?

Your donors have proven to be loyal and they have chosen to give through you to impact the community. &nbsp;So, have you ever thought about why they give? Your donors are deeply connected to your mission and vision because of personal needs or experience. What is it about what your organization is doing that ignites sacrifice through giving funds or time? Your donors have a story and it is critical that you know that story.&nbsp;
 In this session, you will address the power and importance of donor stories. Additionally, you will form a more clear understanding of when and how to use those stories for effective fundraising.
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Asking Why: Knowing Your Donors’ Connection to Your Mission

Gone are the days we can craft an email, select "all" and hit send. You likely wouldn't talk to a past donor in the same way you would a potential donor when interacting in person, you shouldn't do that in email either. Audiences today are growing more and more accustomed to having content tailored to them. &nbsp;For your storytelling to be its most powerful and to drive results, it is critical to break your email subscription base into smaller groups and to make sure the information is as relevant as possible to the reader.&nbsp;
 In this session we'll share the impact of segmentation and showcase easy to use tools to automatically help you reach the right contacts with the right message! Employing storytelling is a powerful way to connect to your audience, reinforce your mission, and drive action from your email subscribers.
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Fundraisers don&rsquo;t determine the mission &ndash; they interpret the mission. &nbsp;Fundraisers are constantly inundated with advice from the community centric movement about how to best serve constituents and donor centric practice to maximize fundraising effectiveness. &nbsp;As an industry, we&rsquo;ve been talking about these concepts formally since at least 1991. With all the noise and advice over the past three decades, have we made the mistake of interpreting donor-centric as donor-superior? &nbsp;It is not! The people we serve are important constituents. &nbsp;The donors supporting us are important constituents. &nbsp;We need both to be successful.&nbsp;
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Robbe Healey, the founding member of Aurora Philanthropic Consulting, argues that - to serve people with dignity &ndash; organizations must involve them in the discussion of how to effectively develop and deliver needed services. So, how does your mission and culture affect how you integrate the best lessons of donor- and community-centric voices in your nonprofit storytelling?
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Healey says insightful leaders take to the streets to find out what needs aren&rsquo;t being met, make the best possible decisions for their own community and mission, in order to thrive in their own space and structure. In this session, you will re-examine fundraising advice, learn how to analyze and adapt to community needs, and customize storytelling for each donor segment
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Keynote: Where Their Story Begins: Lessons from Community-Centric and Donor-Centric Voices

In the last few years we have all experienced how the world can change on a dime. However, these sorts of changes can happen any day - and you need to be ready for those changes. A natural disaster can result in more donations to a food bank. Political unrest can spur a need to be more connected to your donors. As a nonprofit leader, you should be thinking strategically about possible growth in mission, giving, and need. Changes can not always be foreseen, but they can be anticipated. Being aware and strategic when it comes to potential growth will help your organization in the wake of big changes.&nbsp;
In this session, Jennifer will discuss the need to strategically think about your organization and the growth you are bound to face. You will look at where your organization is now, where it has the potential to go and how to handle the growth in the in-between.
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Planning for Growth: Setting Ambitious but Achievable Goals

Our panel will share how you can use DonorPerfect and DonorSearch to see the story of your givers. These tools will help you find major gift donors, keep them engaged in your mission and increase the size of their gift.
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There is a story behind setting and achieving your fundraising goals. A goal set for monthly giving will look different than a goal set for an event or a capital campaign. DonorPerfect is excited to point you to metrics of your past giving trends and to show you a new feature that will allow you to track 3 different goals right on your dashboard. Join DonorPerfect Trainer Amanda Tadrzynski to learn how this new feature will help your organization reach specific fundraising goals.
Not a DonorPerfect user? No problem! This will still be a valuable session about keeping your goals accessible and measurable.
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Power Session - Fundraising Goals and Tracking Growth

Social media has increasingly become a pay-to-play space. Even with a willingness to spend, targeting options for nonprofits have become more and more limited. What if you could leverage the audience you already have to bring more like-minded people to your cause? DP SocialCampaign gives you the power to build, launch and manage organic social media campaigns that leverage the influence of your audience. When your supporters share your message by adding their photo to a special frame, the message becomes stronger through connection.
 In this session, Ed Erenberg will share examples of powerful real nonprofit social media campaigns that drove awareness and email acquisition. Angela den Tex will give you a tour of the brand-new DonorPerfect product: DP SocialCampaign.&nbsp;
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Social media campaigns for donor acquisition: From social to CRM

An oreo cookie without the middle is just not the same. This can also be said about your organization - it is just not the same without your mid-level donors and nonprofits tend to look over this group. Sure, we see successes and impacts in measures of large major gifts, new planned gift commitments, or an increased average gift in direct mail. But, when you shift your focus to see mid-level donors as a significant part of your story, you&rsquo;ll begin to also see greater retention, increased net revenue, and more donors moving into major gifts.&nbsp;
In this session, learn why you need to start thinking differently about mid-level and how to create a system and structure that will make mid-level the hero of your story. This critical group of donors are vital to your organization&rsquo;s success and this session will help you to see their value.
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What is an Oreo Cookie Without the Center?: What is Your Nonprofit Without Mid-level Donors?

Storytelling is one of the hottest topics in the nonprofit world right now and is a critical part of your marketing strategy. A well-told story will connect donors to your mission, inspire them to give, and keep them engaged.&nbsp;
 Join Qgiv and Greater Pittsburgh Community Food Bank, as they discuss how to use the art of storytelling to boost your fundraising efforts, how to incorporate it in your multiple communication channels and how to get it to the right audience. Whether you&rsquo;re new to marketing or if you are an experienced brand storyteller, get some fresh insight and ideas.
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Qgiv: Storytelling as Part of a Multichannel Content Marketing Strategy

Now that you know the importance of the middle donor, we want to help you access more information about that group right in your database. Sarah Lalonde, a DonorPerfect trainer, will spend this session showing off all the things DonorPerfect allows you to do to segment and reach your givers. You will see an overview of filters, reporting and scheduling reports. This session will be a bird&rsquo;s eye view and a workshop in July will be a more detailed, hands-on experience. You won&rsquo;t want to miss any of it!
Not a DonorPerfect user? No problem! This session will teach you what to look for when segmenting your donors.
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Power Session - Donor Tiers & Reporting

Your story can be told in so many different ways. Join us in this session to understand how DonorPerfect partner, Appeal Maker, can help you effectively and creatively communicate to your donors.
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Closing Remarks

Vendor Expo

Robbe Healey

Matthew Montoya

Julia Campbell

Mallory Erickson

Ala Stanford

Jennifer Shropshire

Joe Leach

Meghan Pierce

Tina Barber

Jeff Schreifels

Donna Mitchell she/her

Ryan Woroniecki

Amanda Tadrzynski

Sarah LaLonde

Jeff Vogel

Julia Gackenbach

Sean McClellan

Megan Bailey

Kimberly Funk

Lindsay Simonds

Paige Pennigar

Amy Dorsey

Darryl Moser

Keisha Simpson

Angela Den Tex

Ed Erenberg

Adam Wilbur

Josh Cobert

Ellie Parrish

Julie Sullivan

Eleanor Stasio

Lauren Sheehan

Aaron Gannon

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Agenda

Speakers