Name: Digital Experience Virtual Forum
Start: 07/06/2022 03:00 PM +00:00
End: 07/06/2022 07:00 PM +00:00

At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely&rsquo;s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at www.optimizely.com.

Optimizely 

Phil Yates, Director, Solutions Architecture, EMEA will be hosting a demo of Optimizely's Best-in-Class Progressive Delivery &amp; Experimentation Platform. Discover how to accelerate release cycles and confidently drive conversion, adoption, engagement and retention. Over 9,000 brands worldwide have chosen Optimizely to unlock their digital potential &ndash; join this demo to find out why!

Phil Yates

Demo: Optimizely's Best-In-Class Experimentation Platform

Opening Remarks

Charles Koh

Susan Sharp

Josh Awtry

Jessica Kessler

Panel Session: Analytics For Improved Customer Journeys

When talking about concepts like CMS and DXP, customers often confuse content for experience. You manage content, but you orchestrate experience. In this session, you'll come to understand the difference between CMS and DXP, the four-layer model of experience, and how CMS is a core foundation of a broader - but wholly necessary - content technology stack.

Deane Barker

Jeffrey Cheal

Content VS. Experience: Both Necessary, But Not The Same

In this session, our experts will explore topics such as:
<ul>
<li>Lessons learnt from deciding what/ how data will be collected and creating customer personas</li>
<li>How is the future of privacy regulation set to affect this?</li>
<li>Approaches to personalized content and roadmaps</li>
<li>Best practices for reviewing and refining at scale</li>
</ul>

Agenda

Speakers12 Speakers

Phil Yates

Deane Barker

Jessica Kessler

Josh Awtry

Charles Koh

Susan Sharp

Carolyn Brown

Tamara Sepper

Adele Schelling

Lee Huang

Hanlin Fang

Jeffrey Cheal

Booth1 Booth

Optimizely

Agenda

Speakers.css-1f6omqm{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#5d5d5d;font-family:'Poppins',sans-serif;margin-left:0.8rem;}12 Speakers

Phil Yates

Deane Barker

Jessica Kessler

Josh Awtry

Charles Koh

Susan Sharp

Carolyn Brown

Tamara Sepper

Adele Schelling

Lee Huang

Hanlin Fang

Jeffrey Cheal

Booth.css-7303n9{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#5d5d5d;font-family:'Poppins',sans-serif;color:#FFFFFF;margin-left:0.8rem;font-weight:400;}1 Booth

Optimizely

Speakers12 Speakers

Booth1 Booth