Name: 4th Annual Future of Pharma Marketing Summit
Start: 14/09/2022 12:00 PM +00:00
End: 15/09/2022 09:30 PM +00:00

Appnovation is a global, full-service digital partner that combines bold ambition with practical action to create customer-first digital solutions. We build purposeful digital solutions that deliver real impact today and serve as strong foundations for future growth.&nbsp;
Through our extensive work with industry-leading global health companies, we have a deep understanding of the entire patient journey. We build engaging, privacy-based digital experiences, and transform your data into actionable insights while taking a global approach to shared services, change management and integrated operations.
Appnovation is an award-winning team dedicated to building better lives through better digital.
Visit us at www.appnovation.com

Appnovation

Since 1907, we've been the national voice for Canadian pharmacists. Through advocacy and leadership, we've charted the course through every major development in the world of pharmacy. By providing innovative tools and resources, and enabling connection and collaboration, we are empowering pharmacists to drive positive change in health care.
For more than half a century, our publishing department has specialized in medication therapy management with the popular publication of the Compendium of Pharmaceuticals and Specialties (CPS): The Canadian Drug Reference for Health Professionals. Today, our drug and therapeutic resources are used in every clinic, pharmacy, physician&rsquo;s office, and hospital in Canada and the CPS has a potential reach of over 200,000 healthcare professionals.
CPhA operates in a large industry dedicated to the health and well-being of Canadians and each organization and company contributes in its own unique way. When we work together, we can increase our collective impact on patient care and improve efficiency in health care delivery.

Canadian Pharmacists Association

&nbsp;
EMREACH Inc. helps biopharma by supporting your brands using the capabilities of EMRs (Electronic Medical Records) to digitally expedite patient access to medications by automating physicians&rsquo; processes. The widespread use of EMRs by Canadian physicians, the rise of telemedicine and virtual consultations, has amplified the need for these digital solutions. EMREACH Smart Forms&trade; &ndash; precision programming digitally searches and auto-populates patient and physician information, enabling digital completion and electronic submission of PSP Enrollment Forms and Provincial Reimbursement Forms (e.g., Special Authorization Forms).
EMREACH Clinical Tools &ndash; digitization and EMR integration of physician and patient-focused clinical resources (e.g., disease assessment tools, treatment algorithms and protocols, patient education brochures, patient starter kits and assistance material) to support patient care.
EMR Drug Accelerator&reg; &ndash; expedites the addition of new drugs (DINs) to EMR drug databases, removing the first barrier to the prescribing of new drugs.
For more information, please contact us:
+1 2893371639
info@emreach.ca

EMREACH INC.

IQVIA is a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. IQVIA creates intelligent connections across all aspects of healthcare through its analytics, transformative technology, big data resources and extensive domain expertise. IQVIA Connected Intelligence&trade; delivers powerful insights with speed and agility &mdash; enabling customers to accelerate the clinical development and commercialization of innovative medical treatments that improve healthcare outcomes for patients. With approximately 79,000 employees, IQVIA conducts operations in more than 100 countries. Established in Montreal (Canada) in 1960, IQVIA has more than 1,300 employees in offices located in the provinces of Quebec, Ontario and Nova Scotia.

IQVIA

The Rounds is the leading collaboration network that modernizes how verified physicians and healthcare professionals access and share information. Our flagship product &ndash; <a href="http://www.therounds.com" target="_blank" rel="noopener">therounds.com</a> &ndash; is a free gated network for licensed healthcare professionals where they can access communities, learning events, medical peers, and curated information related to their clinical interests. As a trusted third-party intermediary, companies in the life sciences sector leverage our network to deliver digital campaigns and scientific content to our engaged audience.

The Rounds

Environics Analytics (EA) is the premier marketing and analytical services company in Canada, helping thousands of customers across every industry sector turn data and analytics into strategy, insights, and results. Established in 2003, we specialize in using best-in-class data, analytics expertise, and purpose-built software (including software-as-a-service platforms ENVISION and SPOTLIGHT) to address key challenges in areas such as consumer profiling and segmentation, multichannel media planning and execution, trade area analysis, merchandising strategies and site location decision-making. Environics Analytics is a Bell Canada company.

Environics Analytics

Please note that all times listed are EST (Eastern Standard Time, -5 GMT). &nbsp;   &nbsp; 8:00 AM REGISTRATION &amp; BREAKFAST &nbsp;
<ul>
<li>Start your day off right and make connections with pharma marketing leaders &nbsp;</li>
<li>Interact with your peers, discuss best practices and share innovative strategies &nbsp;</li>
<li>Gather essential content and get exclusive offers at exhibit booths &nbsp;   &nbsp;</li>
</ul>
9:00 AM OPENING COMMENTS FROM YOUR HOST &nbsp; Gain insight into today&rsquo;s sessions so you can get the most out of your conference experience and maximize your value.  &nbsp; Robert Burko, Founder &amp; CEO, Elite Digital&nbsp; &nbsp; 9:10 AM FIRESIDE CHAT&nbsp; WHAT DO HCPS WANT FROM THEIR INTERACTION WITH PHARMA?&nbsp; Lesley Hawkins, Obstetrician and Gynaecologist (OBGYN), Humber River Hospital &nbsp; Cathy Zhang, Clinical Associate Physician, Department of Surgery, University Health Network&nbsp;   &nbsp; 9:50 AM THINKING DIFFERENTLY ABOUT PHARMA MARKETING &nbsp; Ada L&ecirc;, Vice President, Strategy, BEworks &nbsp; &nbsp;&nbsp; 10:30 AM PANEL DISCUSSION &nbsp; FORMULATING AND DISSEMINATING TARGETED, VALUE-ADDED CONTENT TO HCPS&nbsp; Venessa Cocuzzoli, Business Unit Head, Cardiovascular Renal, Bayer&nbsp; Chris Etheridge, Vice President of Business Development, The Rounds &nbsp; Rebecca Hensman, Product Manager, Pharmaceuticals, Santen &nbsp; &nbsp; 11:10 AM MORNING BREAK &nbsp;
<ul>
<li>Engage with conference speakers and fellow attendees  &nbsp;</li>
<li>Secure new business contacts and discuss crucial developments in pharmaceutical marketing &nbsp;</li>
<li>Experience live demos and test drive new technology &nbsp; &nbsp;</li>
</ul>
11:40 AM SPOTLIGHT SESSION&nbsp; LEVERAGING DIGITAL CAMPAIGNS TO AMPLIFY FIELD-BASED EXECUTION&nbsp; Venessa Cocuzzoli, Marketing Director, Cardiovascular &amp; Cardiovascular Renal, Bayer &nbsp; &nbsp; 12:10 PM INDUSTRY EXPERT&nbsp; IT&rsquo;S ALL IN THE MINDSET: EMBRACING THE FUTURE WITH A PRODUCT MINDSET FOR SUCCESSFUL DIGITAL TRANSFORMATION Ashley Fitzgerald, Senior Director, Data Science and Analytics, Appnovation Technologies &nbsp; Steve Peretz, Group Director, Health Experience &amp; Product Strategy, Appnovation Technologies &nbsp; &nbsp; 12:40 PM CASE STUDY &nbsp; SUCCESSFULLY LAUNCHING A RARE DISEASE PRODUCT DURING A GLOBAL PANDEMIC&nbsp; Rebecca Hensman, Product Manager, Pharmaceuticals, Santen &nbsp; &nbsp; 1:10 PM NETWORKING LUNCH &nbsp;
<ul>
<li>Expand your network and make connections that last beyond the event  &nbsp;</li>
<li>Visit the exhibitor hall and pose your toughest questions to leading solution providers &nbsp;</li>
<li>Enjoy great food and service while engaging with your industry colleagues &nbsp;</li>
</ul>
&nbsp;
2:10 PM SPECIAL PRESENTATION&nbsp; THE FUTURE OF PHARMA MARKETING IS PERSONALIZED AND AUTOMATED&nbsp; Robert Burko, Founder &amp; CEO, Elite Digital&nbsp; &nbsp; 2:40 PM CASE STUDY&nbsp; GAINING CLIENTS, INCREASING TRUST AND DRIVING REVENUE THROUGH ORGANIC SOCIAL MEDIA&nbsp; Dominika Synowiec, Partner, Farsk Health&nbsp;
 &nbsp; 3:10 PM OPTIMIZING SOCIAL MEDIA IN A REGULATED SPACE   &nbsp;
Lindsay Cohen, Managing Director, Elite Health
&nbsp; 3:40 PM SPECIAL PRESENTATION &nbsp; CREATING A SMALLER AND FASTER MARKETING FUNNEL&nbsp; Grant Larsen, Chief Commercial Officer, Aequus Pharmaceuticals &nbsp;
&nbsp; 4:10 PM CLOSING COMMENTS FROM YOUR HOST &nbsp; Review the key solutions and takeaways from the conference. Source a summary of action points to implement in your work. &nbsp; Robert Burko, Founder &amp; CEO, Elite Digital&nbsp;
&nbsp;
4:15 PM CONFERENCE ADJOURNS&nbsp; &nbsp;

Robert Burko

Venessa Cocuzzoli

Chris Etheridge

Cathy Zhang

Grant Larsen

Lesley Hawkins

Ashley Fitzgerald

Steve Peretz

Ada Lê

Rebecca Hensman

Lindsay Cohen

Day 2: 4th Annual Future of Pharma Marketing Summit

Gain insight into today&rsquo;s sessions so you can get the most out of your conference experience and maximize your value.  &nbsp;   &nbsp; Robert Burko, Founder &amp; CEO, Elite Digital&nbsp;

OPENING COMMENTS FROM YOUR HOST 

Any good pharma marketer knows that collaborating closely with HCPs is critical to their success. Increase your sales by strengthening your connection to HCPs with this first-hand insight. Get answers to these pressing questions and more: &nbsp;
<ul>
<li>What makes an HCP tick and how their roles have changed over the past couple of years  &nbsp;</li>
<li>What kind of support and information HCPs are looking for from pharma  &nbsp;</li>
<li>What kinds of interactions and communication works best for them &nbsp;</li>
</ul>
Lesley Hawkins, Obstetrician and Gynaecologist (OBGYN), Humber River Hospital &nbsp; Cathy Zhang, Clinical Associate Physician, Department of Surgery, University Health Network&nbsp;

FIRESIDE CHAT WHAT DO HCPS WANT FROM THEIR INTERACTION WITH PHARMA? 

It is no secret that in order to market well to your audience, you need to understand their mindset. After all, marketing is psychology. In this talk, we will discuss new frameworks you can use to diagnose the patient/HCP mindset and develop targeted messaging that drives perception and behaviour change. Application of the frameworks will be illustrated using case studies. You will gain actionable insights into:&nbsp;
<ul>
<li>How to dig deeper into identifying patient/HCP psychological and behavioural needs, motivators and barriers &nbsp;</li>
<li>How to think differently about the communications you develop to change their perceptions and behaviour&nbsp; </li>
</ul>
Ada L&ecirc;, Vice President, Strategy, BEworks &nbsp;

THINKING DIFFERENTLY ABOUT PHARMA MARKETING  

There are many important aspects of a successful working relationship between pharma and HCPs. But consistently delivering timely, targeted, value-added content in a format that is convenient for your target audience is key. Reinvent your content strategy with material that is relevant to HCPs and their patients. Create a roadmap to:  &nbsp;
<ul>
<li>Utilize data analysis to enrich your customer knowledge and produce pertinent content &nbsp;</li>
<li>Track the impact of your marketing efforts to improve communications while avoiding message fatigue  &nbsp;</li>
<li>Determine the right channel and platform for different audiences and content &nbsp;</li>
</ul>
Venessa Cocuzzoli, Business Unit Head, Cardiovascular Renal, Bayer&nbsp; Chris Etheridge, Vice President of Business Development, The Rounds &nbsp; Rebecca Hensman, Product Manager, Pharmaceuticals, Santen &nbsp;

PANEL DISCUSSION FORMULATING AND DISSEMINATING TARGETED, VALUE-ADDED CONTENT TO HCPS 

Field teams have historically been pharma&rsquo;s most impactful resource. As pharma continues to embrace the digital reality, this provides new channels and opportunities for innovation. Boost your lead generation and conversion by employing digital capabilities to amplify the impact of your field teams. Develop an action plan to: &nbsp;
<ul>
<li>Equip and empower your sales reps with relevant data &nbsp;</li>
<li>Implement suggestion engines to improve execution &nbsp;</li>
<li>Accelerate a more coordinated and effective sales strategy by working in tandem with your field team &nbsp;</li>
</ul>
Venessa Cocuzzoli, Marketing Director, Cardiovascular &amp; Cardiovascular Renal, Bayer &nbsp;

SPOTLIGHT SESSION LEVERAGING DIGITAL CAMPAIGNS TO AMPLIFY FIELD-BASED EXECUTION 

Use of cutting-edge technology is not the reason for digital product success. Our best digital products simply demonstrate the ability to understand our audience's needs and deliver holistic, connected solutions that truly help them. This session will explore the key themes that lead to digital success across the pharma industry, including: &nbsp;
<ul>
<li>Solution-focused digital health: emerging technologies that will strengthen health ecosystem relationships &nbsp;</li>
<li>Data and analytics: The evolving role of analytics and what you can expect to realistically measure, today&nbsp;</li>
<li>Product mindset: How to establish a product mindset in your organization, highlighting case study examples from pharma&nbsp;</li>
</ul>
Ashley Fitzgerald, Senior Director, Data Science and Analytics, Appnovation Technologies &nbsp; Steve Peretz, Group Director, Health Experience &amp; Product Strategy, Appnovation Technologies &nbsp;

INDUSTRY EXPERT  IT S ALL IN THE MINDSET: EMBRACING THE FUTURE WITH A PRODUCT MINDSET FOR SUCCESSFUL DIGITAL TRANSFORMATION 

There are always challenges when launching a new product, but the pandemic restrictions only magnified these obstacles. Avoid a product launch failure with the do&rsquo;s and don&rsquo;ts of introducing, marketing and selling a new rare disease product during lockdown. Master the success factors to: &nbsp;
<ul>
<li>Overcoming the handicap of working with a limited sales team to reach HCPs &nbsp;</li>
<li>Utilizing webinars, telemedicine, direct-to-consumer advertising and social media to educate both HCPs and patients on rare diseases and their treatments &nbsp;</li>
<li>Shifting from in-person marketing and sales tactics to hybrid and fully virtual engagement  &nbsp;</li>
</ul>
Rebecca Hensman, Product Manager, Pharmaceuticals, Santen &nbsp;

CASE STUDY    SUCCESSFULLY LAUNCHING A RARE DISEASE PRODUCT DURING A GLOBAL PANDEMIC 

Email has become a vital communication channel within the pharmaceutical industry, but many organizations are only just beginning to scratch the surface. There is a lot of potential to harness the latest technology and tactics to achieve customized personalization at scale. Those that do it right can separate themselves from the pack and foster tighter connections. Gone are the days of &ldquo;spray and pray&rdquo; email deployments, as we are now in an era of advanced marketing automation, which represents a huge opportunity to engage your key audiences.&nbsp;
<ul>
<li>Explore the strategy behind journeys and funnel automation&nbsp;</li>
<li>Enhance rep triggered emails with fragments and personalization&nbsp;</li>
<li>Optimize results with A/B testing, interactive emails and powerful subject lines&nbsp;</li>
<li>Capture opt-in consent and pave the way for hyper-targeting with robust segmentation&nbsp;</li>
<li>Make data-driven decisions by leveraging core metrics to accelerate future campaigns&nbsp;</li>
</ul>
Robert Burko, Founder &amp; CEO, Elite Digital&nbsp;

SPECIAL PRESENTATION THE FUTURE OF PHARMA MARKETING IS PERSONALIZED AND AUTOMATED 

<ul>
<li>Why social media is nothing to fear and the benefits of having a solid online presence&nbsp;</li>
<li>Future trends, platforms to spend time on for the most significant ROI and how very little can go a long way &nbsp;</li>
<li>Developing a strong future social media blueprint for your organization&nbsp;</li>
<li>Organic vs. paid-for social media&nbsp;</li>
<li>Quality vs. quantity of follower and content&nbsp;</li>
</ul>
Dominika Synowiec, Partner, Farsk Health&nbsp;

Dominika Synowiec

CASE STUDY   GAINING CLIENTS, INCREASING TRUST AND DRIVING REVENUE THROUGH ORGANIC SOCIAL MEDIA 

Social media and pharmaceutical marketing - not necessarily two entities that we think go well together. Social media is meant to be current and interactive; both challenging to achieve in the regulated world of pharmaceutical marketing. &nbsp; &nbsp;&nbsp; In this talk we&rsquo;ll take a different look at social media - how it can be leveraged in a manner that is both appropriate AND approvable. We&rsquo;ll look beyond the traditional use of just posts and ads and discuss ways in which different social media channels can be leveraged for different purposes. &nbsp; &nbsp;&nbsp; Improve your social media planning in the following key areas:&nbsp;
<ul>
<li>Selecting optimal channel for your audience&nbsp;</li>
<li>Mining for audience insights through the use of social media&nbsp;</li>
<li>Leveraging social media beyond traditional posts &nbsp;</li>
</ul>
Social media and pharmaceutical marketing are not necessarily two entities that obviously go well together. Social media is meant to be current and interactive; both things that are challenging to achieve in the regulated world of pharmaceutical marketing. This session will take a different look at social media and how it can be leveraged in a manner that is both appropriate AND approvable. &nbsp;
<ul>
<li>Selecting optimal channels for your audience&nbsp;</li>
<li>Mining for audience insights through the use of social media&nbsp;</li>
<li>Looking beyond the traditional use of just posts and ads to different social media channels that can be leveraged for different purposes&nbsp;</li>
</ul>
Lindsay Cohen, Managing Director, Elite Health&nbsp;

OPTIMIZING SOCIAL MEDIA IN A REGULATED SPACE 

Marketing success can be summarized as finding the right customers in the least amount of time. Whether your target audience is offices, doctors, patients or consumers, your approach needs to involve planning, digital knowledge and the ability to capture and leverage data. Stay ahead of the curve by implementing new marketing knowledge and processes. Gain insight into:   &nbsp;
<ul>
<li>Why the old ways of marketing are no longer working &nbsp;</li>
<li>How time is a key driver of marketing success &nbsp;</li>
<li>The latest consumer and patient trends &nbsp;</li>
<li>Why AI and data require people power &nbsp; </li>
</ul>
Grant Larsen, Chief Commercial Officer, Aequus Pharmaceuticals &nbsp;

SPECIAL PRESENTATION CREATING A SMALLER AND FASTER MARKETING FUNNEL 

Review the key solutions and takeaways from the conference. Source a summary of action points to implement in your work. &nbsp; &nbsp; Robert Burko, Founder &amp; CEO, Elite Digital&nbsp;

Video Archive

Speakers25 Speakers

Katerina Danilidis

Shawna Boynton

Robert Burko

Venessa Cocuzzoli

Neil Follett

Ramon Goomber

Lesley Hawkins

Rebecca Hensman

Venky Lalapet

Grant Larsen

Patrick Massad

Jennifer Meldrum

Patrice Roy

Mark Thompson

Deepak Tomer

Robert Vitale

Cathy Zhang

Michael Casia

Steve Peretz

Dave Bard

Chris Etheridge

Ada Lê

Ashley Fitzgerald

Lindsay Cohen

Dominika Synowiec

Booth6 Booth

Appnovation

Canadian Pharmacists Association

EMREACH INC.

IQVIA

The Rounds

Environics Analytics

Video Archive

Speakers.css-1f6omqm{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#5d5d5d;font-family:'Poppins',sans-serif;margin-left:0.8rem;}25 Speakers

Katerina Danilidis

Shawna Boynton

Robert Burko

Venessa Cocuzzoli

Neil Follett

Ramon Goomber

Lesley Hawkins

Rebecca Hensman

Venky Lalapet

Grant Larsen

Patrick Massad

Jennifer Meldrum

Patrice Roy

Mark Thompson

Deepak Tomer

Robert Vitale

Cathy Zhang

Michael Casia

Steve Peretz

Dave Bard

Chris Etheridge

Ada Lê

Ashley Fitzgerald

Lindsay Cohen

Dominika Synowiec

Booth.css-7303n9{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#5d5d5d;font-family:'Poppins',sans-serif;color:#FFFFFF;margin-left:0.8rem;font-weight:400;}6 Booth

Appnovation

Canadian Pharmacists Association

EMREACH INC.

IQVIA

The Rounds

Environics Analytics

Speakers25 Speakers

Booth6 Booth