Name: 3rd Re:Imagine Pharma Marketing
Start: 16/11/2021 01:00 PM +00:00
End: 19/11/2021 01:00 AM +00:00

RE THINK
RE IMAGINE&nbsp;
RE EXPLORE a more impactful year for your brand. D+R LATHIAN can make it possible!
Our 22 years of multichannel marketing (MCM) complements your Omnichannel vision.
Our surround-sound marketing approach produces tremendous synergistic RESULTS.
That&rsquo;s right! For starters, RE THINK the long scrolling email. Emails should be simple and engaging. Our interactive carousel emails give an upgraded user experience by delivering deeper and richer content with easy functionality. Raise awareness, differentiate, and drive HCP engagement and interest.
RE IMAGINE rep access with D+R&rsquo;s remote rep videos that deliver personalized content to your HCPs on demand. We coach and guide your reps to ensure their personalized videos are the highest quality possible. These videos allow reps and your brand to be in front of your HCPs between live visits. Take rep access to the next level!
RE EXPLORE online landing pages with interactive gamification and KOL-led videos. &nbsp;Stimulate and engage your HCPs through entertaining and educational digital tactics. &nbsp;Amortize costs by integrating these tactics into multiple channels, such as conferences, sales training, and lunch-and-learn appointments, and more!&nbsp;
Finally, don&rsquo;t forget the POWER of PRINT! Direct mail can boost retention of your messages by 30%!1 RE IMAGINE your direct mail promotion as cognitive retention campaigns that complements digital efforts. QR codes and business reply cards give HCPs more ways to respond to your campaign. And don&rsquo;t forget patient tools for a complete surround-sound campaign.
Schedule a 1-on-1 session with me to see how D+R LATHIAN can help you&hellip;
RE THINK
RE IMAGINE and
RE EXPLORE your multichannel marketing campaigns!
Reference: 1. Dooley R. Paper beats digital in many ways, according to neuroscience. Forbes. Available at: <a href="https://www.forbes.com/sites/rogerdooley/2015/09/16/paper-vs-digital/?sh=45fa95fb33c3%20Accessed%20Oct%2026,%202021" target="_blank" rel="noopener">https://www.forbes.com/sites/rogerdooley/2015/09/16/paper-vs-digital/?sh=45fa95fb33c3 Accessed Oct 26, 2021</a>.

D+R LATHIAN

Everyday Health Professional powered by MedPage Today is an online portfolio of health-focused publications for healthcare providers (HCPs). Our flagship brand, MedPage Today, is a trusted source for clinical news and conference coverage across medical specialties, helping HCPs stay current with cutting edge science.&nbsp;
We have award winning content and affiliations, and have participated in innovative collaborations with hundreds of medical organizations. Our Reading Rooms for MedPage Today subscribers, such as the ASCO Reading Room, serve as a prime example of this collaborative approach. Our portfolio and partnerships provide opportunities to effectively engage HCPs with a brand, leading to frequency without fatigue. Our capabilities create innovative and integrated brand experiences including personalized targeting through original and curated content.&nbsp;
Everyday Health Professional powered by MedPage Today places brand marketers at the critical intersection of pharma, US prescribers, and first-in-class healthcare content. Give your brand a storefront on Everyday Health Professional's HCP digital freeway.&nbsp;

Everyday Health Professional powered by MedPage Today

GoodRx has helped consumers save over $35 billion &mdash; because we believe everyone deserves affordable care. Our trusted platform reaches patients and providers to help brands increase awareness, access, and adherence. Learn more at GoodRx.com/Solutions.

GoodRx

Hale Advisors is a woman-owned, WBENC-certified boutique consultancy. We provide digital marketing and communications services &ndash; including governance and strategy &ndash; for Pharmaceutical companies.
With us, you get the best of both worlds: the hands-on approach you&rsquo;d expect from a small business plus the deep industry expertise you&rsquo;d expect from a large organization. You could say we&rsquo;re boutique-y with big agency chops.
GOVERNANCE.
Governance is the blueprint for good digital marketing execution. Clear guidelines provide replicable processes, reduce risk, and drive speed to market. Services include:
<ul>
<li>Governance Board Structures</li>
<li>Processes/Workflows</li>
<li>Guideline Development</li>
<li>Training for Promotional Reviewers</li>
<li>Change Management</li>
<li>Internal Communications</li>
<li>Digital Upskilling</li>
<li>Audit Process Documents</li>
</ul>
STRATEGY.
Strategy is the foundation that enables teams to achieve the best possible outcomes. Good strategy saves money and ensures alignment on how to achieve the desired results. Services include:
<ul>
<li>Landscape Analysis</li>
<li>Persona Development</li>
<li>Customer Journey Mapping</li>
<li>Brand Planning</li>
<li>Content Strategy</li>
<li>Social Media Management</li>
<li>Multichannel Strategy</li>
</ul>
At Hale Advisors, we&rsquo;re not just passionate about what we do, we&rsquo;re also passionate about how we feel. Healthcare is a priority for our company and our clients, so we invite you to enjoy a complementary wellness journal. Because this is a virtual conference, we can&rsquo;t give it to you in person, so please follow this link and we&rsquo;ll send one out to you.
<a href="https://haleadvisors.hubspotpagebuilder.com/hale-advisors-preferred-shipping-form" target="_blank" rel="noopener">https://haleadvisors.hubspotpagebuilder.com/hale-advisors-preferred-shipping-form</a>

Hale Advisors

meltmedia is a life sciences digital marketing agency, focused on omnichannel excellence and digital execution. Established in 2000, the meltmedia team consists of more than 70 in-house designers, developers, thinkers and doers who live to create inspiring digital experiences. Its portfolio of leading healthcare/biotechnology clients includes Genentech (Roche Group), Exelixis, Pharmacyclics, Janssen, Alexion, Frontier Medicines, and Denali Therapeutics. meltmedia has been named the #1 web design agency, a top five software company, an Inc. Magazine Best Place to Work, a 8-time Phoenix Business Journal Best Place to Work, and an Inc. 5000 fastest-growing company in America.

meltmedia

OptimizeRx supports positive patient outcomes by helping people start and stay on their doctor&rsquo;s recommended therapy. Our Therapy Initiation and Persistence Platform connects doctors and patients to critical life sciences resources at the point-of-care, such as educational and support programs, during the most relevant and effective times along the patient journey.&nbsp;&nbsp;
OptimizeRx&rsquo;s intelligent digital healthcare solutions platform connects more than 60% of U.S. providers and millions of their patients to create healthcare&rsquo;s largest digital network dedicated to solving treatment awareness, affordability, access, and adherence challenges.&nbsp;&nbsp;
Our awareness technology engages providers by building brand information and support into the care journey, using evidence-based predictive engagement to target brand assets when and where they&rsquo;re most needed.&nbsp;
Our initiation technology expedites patient access to life sciences brands, with digital solutions that diminish the out-of-pocket cost, administrative, and distribution barriers that hinder patients&rsquo; first fill.&nbsp;
Our adherence technology provides the earliest and most direct access to personalized support resources, beginning at the point of prescribe and centralizing access to critical hub and patient services directly on mobile devices.&nbsp;
Interested in exploring the impact we can make for your brand? Visit <a href="https://www.optimizerx.com/" target="_blank" rel="noopener">optimizerx.com</a> to learn more and schedule a demo.&nbsp;

OptimizeRx

Innovative healthcare provider and payer, life sciences, and medical technology organizations rely on Orbita to power high-value virtual assistants for digital front door applications, remote patient support, pre, and post-visit outreach, and other critical interactions throughout the care journey. Orbita's robust conversational platform is designed for developers and business users to quickly build, deploy, and easily manage virtual assistants for smart speakers, web, and mobile chat apps, text messaging applications, interactive voice systems, and custom devices. Orbita's platform is HIPAA compliant, and SOC2 certified. Orbita customers and partners include Medstar Health, Mayo Clinic, Philips Healthcare, Amwell, Janssen, Medtronic, Yale New Haven Hospital, Bristol Myers Squibb, Cancer Treatment Centers of America, and others.

Orbita, Inc.

To be relevant, your brand needs the right message. Delivered to the right audience. At the right time. In the right place. Consistently and continuously. We believe healthcare is a local business and with Relevate Health as your marketing partner, your brand benefits from local relevance on a national scale. You&rsquo;ll be backed by a proprietary, always-on delivery platform that transcends typical campaigns to deliver continuous and scalable engagement that is right on.
We create life-changing healthcare engagement by using the power of data science to create locally relevant messaging at scale to drive brand performance and improve healthcare provider engagement. &nbsp;Our results-driven approach improves brand performance at every stage, from pre-launch disease awareness through loss of exclusivity.
Relevate Health empowers a variety of life sciences brands to connect with HCPs on the local level with the right messages delivered at the right times. We partner with 19 of the top 20 pharmaceutical companies and hundreds more. Our healthcare marketing strategy helps marketing decision makers in these industries launch brands and create measurable growth.
When you partner with us, your brand will benefit from our local market knowledge, which we leverage to create local relevance on a national scale. Our unique, always-on delivery platform elevates brand voice by delivering continuous and scalable engagement that is right on. We use the power of data science capabilities, our extensive experience, and patented tools to create omnichannel marketing campaigns with maximum local impact. Our custom agency services and tech-powered products use data-driven insights to fuel the right message at the right time.
Relevate Health is the only healthcare marketing company engaging healthcare professionals (HCPs) with the flexibility of agency services and the power of proven products. Together we can identify regional opportunities that drive your brand performance and boost your brand with local HCPS.

Relevate Health

TikaMobile Inc. is leading innovations in cloud-based mobile and analytics SaaS solutions for the life sciences industry. Dedicated to customer success, TikaMobile&rsquo;s real time recommendation analytics go beyond CRM to give commercial teams and field sales ongoing actionable intelligence. TikaMobile apps drive productivity and the competitive advantage to increase revenues and deliver rapid ROI. Our powerful, yet agile applications for Pharmaceutical and Medical Device organizations are easy-to-use, easy to deploy, and can accommodate companies of all sizes.&nbsp;
&nbsp;

TikaMobile

Timely by <a href="https://drfirst.com/" target="_blank" rel="noopener">DrFirst</a> provides pharmaceutical brands with digital solutions that help decrease prescription abandonment rates and increase medication adherence.
Timely is built upon DrFirst&rsquo;s trusted foundation of electronic medication management solutions and extends the reach of providers&rsquo; decisions, empowers patients with information, and provides financial savings to improve outcomes.
Since 2000, DrFirst has pioneered healthcare technology solutions and consulting services that securely connect people at touchpoints of care to improve patient outcomes.

Timely by DrFirst

Within3 invented a better way for life science companies to get deeper insights and make faster decisions across the product development lifecycle. With the power to identify the right experts, effectively engage them, and quickly obtain actionable information, life science teams can close the insight gap and drive projects forward with confidence. Our insight management platform gives stakeholders the freedom to collaborate anytime, anywhere, on any device, plus practical tools to foster meaningful discussions, co-create and edit documentation, and rely on the power of AI to achieve faster and more accurate decision-making. With a dedicated client success team on every implementation, most Within3 projects achieve 100% stakeholder participation. To learn more and request a needs assessment and demo, visit <a href="http://www.within3.com" target="_blank" rel="noopener">www.within3.com</a>.
Additional Links
<ul>
<li><a href="https://meetings.hubspot.com/ksweeney1" target="_blank" rel="noopener">Schedule a Meeting</a></li>
<li><a href="https://www.within3.com/contact" target="_blank" rel="noopener">Contact Us</a></li>
<li><a href="https://www.linkedin.com/company/within3" target="_blank" rel="noopener">Connect via LinkedIn</a></li>
</ul>

Within3

Let Momentum Virtualize Your Retreat, Recruitment, Training or Client Event
As most industries continue to adjust to life with limited to no live meetings or events, the need to create a valuable and impactful experience has never been greater. Whether it is a firm retreat, recruitment effort or client event, Momentum can virtualize your program and deliver a seamlessly executed program that removes any delivery risks and enhances the digital experience, all for the fraction of the cost of a traditional venue and without any subscriptions or long-term commitments.&nbsp;
vCaaS&trade;, virtual Conference as a Service, leverages our best in class technology platform, an assortment of virtual event provider relationships, and the meticulous nature of our event planning mindset to create a customized virtual event and social interaction platform that can seamlessly deliver content to an audience of your choosing. Our services can be used for:
- Law firm and company retreats
- Client events
- Training courses
- Recruitment activities
- Expert roundtables
- Bespoke conferences
 As a full-service events company, we will also consult on session design and timing for the virtual environment, leveraging best practices, and provide complete end to end project management, acting as an extension of your team and &ldquo;general contractor&rdquo; for your retreat.
We can incorporate any or all of the following elements into your event:
- Keynote addresses
- Professionally produced video content (pre-recorded or live)
- Multiple roundtables &amp; breakouts
- Private meeting rooms
- Virtual cocktail receptions
- Embedded video chat
- 1:1 Matchmaking
- Content delivery
- Brand activation
- Exhibition activation
- Social events
- and much more&hellip;
By working with Momentum, you can sit back and rest assured that your next event will be in safe hands with an events company that has 100+ combined years of executive leadership experience and 10+ years of working with dozens of virtual event platforms.
Don&rsquo;t waste your time evaluating the hundreds of virtual event platforms currently on market or stress of how to execute your digital event at the high standard your company expects, let Momentum take all the hassle off your plate and allow you and your team to focus on your core responsibilities.&nbsp;

Conference as a Service v(CaaS™) by Momentum

Manish Sharma

Hung Khuc

7 Critical Considerations to Successfully Launch a Phase 3 Oncology/Rare Disease Product in 24 Months

Maura Harrigan

Jacqueline Wong

Zoe Dunn

Fireside Chat: Expanding Your Company’s Voice With Social Media 

<ul>
<li>What do you do when there is no playbook?&nbsp;</li>
<li>Patient adaptivity: the next generation of patient centricity&nbsp;</li>
<li>Establishing key pillars for growth in DTx and beyond&nbsp;</li>
</ul>

Meghan Rivera

Keynote Plenary Presentation Reimagining the Go to Market Model: Lessons Learned from Digital Therapeutics 

All brands have those &ldquo;hard-to-reach&rdquo;; consumers. When your audience is people with a rare disease, reaching them gets even trickier. Hear how one marketing team managed to increase engagement exponentially by using innovative channels and unconventional messaging through a massive online gaming tournament, an unboxing event, and with a few &ldquo;Dad jokes&rdquo;.&nbsp;
The session will cover:
<ul>
<li>The importance of truly understanding your audience as people, not just patients</li>
<li>Why innovation is not just good, but critical for your marketing goals</li>
<li>How trying something new in a highly regulated space is possible</li>
</ul>

Petra Szatmari

Suha Patel

Fireside Chat: Listen To Your Audience, And They’ll Listen To You - Connecting With A Rare Disease Community 

Lori Holland-Hancock

Keynote Plenary Presentation: How Privacy Will Disrupt the Digital Market

Meet The Speaker Roundtables allow for the movement into smaller groups of your industry peers based upon the respective topics, and aligning your shared interests/expertise. A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&amp;A time, not only with the speaker, but also with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

Agenda

Speakers.css-1f6omqm{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#5d5d5d;font-family:'Poppins',sans-serif;margin-left:0.8rem;}46 Speakers

Eze Abosi

Rahul Avasthy

Fred Bennett

Andrew Burns

Tony Dale

David DeJonghe

Jim DeLash

Jay Denhart-Lillard

Zoe Dunn

JJ Ferrer

José Maria Guido Avila

Maura Harrigan

Davidek Herron

Lori Holland-Hancock

Aleen Hosdaghian

Kevin Hsieh

Hans Kaspersetz

Matt Lasmanis

John Lineen

Paul Murasko

Michael Nagro

János Pénzes, MD

Amanda Phraner

Amy Pinelli

Lina Polimeni

Sai Punjabi

Greg Ragland

Alison Reichert

Meghan Rivera

Michael Rowbotham

Mike Ruta

Jacqueline Wong

Francesca Wuttke

Suha Patel

Petra Szatmari

Elise Whitaker

Warren Drysdale

Margot O’Neil

Trish Myers

Ron Barry

Chantalle LeKrey

Jake Coniglio

Bob Brooks