Name: 2021 Site Speed Summit
Start: 28/09/2021 04:00 PM +00:00
End: 28/09/2021 08:00 PM +00:00

Leading brands such as Perry Ellis, Ralph Lauren, Carter&rsquo;s, Newell Brands, Mattress Firm, and GNC rely on Yottaa to accelerate, optimize, and secure their eCommerce sites. By optimizing the loading of third-party eCommerce technologies, high resolution images, and other website elements, Yottaa enables online brands to deliver superior customer experiences, improve web performance up to 60%, and increase online conversion up to 20%.
By controlling the execution of all 3rd parties and other services on their sites, Yottaa enables brands to enhance their overall security posture, provide more secure customer experiences, and ensure compliance with internal and external policies, such as GDPR and CCPA.&nbsp;
To learn more about how Yottaa can optimize every page load on your eCommerce site and increase conversions, get started with a Free Site Performance Snapshot

YOTTAA

Nosto enables retailers to deliver personalized digital shopping experiences at every touch point, across every device. An AI-Powered Personalization Platform designed for ease of use, Nosto empowers retailers to build, launch and optimize 1:1 omnichannel marketing campaigns and digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading commerce brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in Helsinki, Berlin, Stockholm, London, New York, Los Angeles and Paris. To learn more, visit www.nosto.com

Nosto

Shopify is the leading omnichannel commerce platform. Merchants use Shopify to design, set up, and manage their stores across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business, from payments to shipping. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Shopify Plus is trusted by brands such as Nestle, Staples, Steve Madden, Kylie Cosmetics, Allbirds, MVMT, and many more.
Check out the <a href="https://www.shopify.ca/plus/guides/ultimate-guide-to-site-speed?utm_source=sales_outreach&amp;utm_medium=event&amp;utm_campaign=2021-09-yotta-site-speed&amp;utm_content=online-booth" target="_blank" rel="noopener">Site Speed Guide </a>to learn more about how your site speed impacts your website conversions.&nbsp;
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Shopify Plus

Acquia empowers the world&rsquo;s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out. Learn more at https://www.acquia.com.

Acquia

HUMAN is a cybersecurity company that safeguards 500+ customers from digital attacks, fraud, and account abuse. We leverage a modern defense strategy &mdash;comprising visibility, network effect, and disruptions&mdash;to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure. Today we verify the humanity of more than 15 trillion interactions per week across advertising, marketing, e-commerce, and enterprise security, putting us in the pole position to win against cybercriminals. Safeguard your digital business with HUMAN. To Know Who&rsquo;s Real, visit www.humansecurity.com.
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HUMAN

Gorgias is the #1 rated helpdesk for Ecommerce brands that has already assisted 5900+ businesses from all over the globe to boost their sales by organizing a seamless journey for their customers. By centralizing customer interactions and automating 20% of responses to repetitive questions, your support agents will now spend their valuable time answering to unique questions and requests and, as the result, build strong relationship between the customer and the brand.&nbsp; &nbsp;

Gorgias

Our Mission: Whiplash helps brands keep their promises to customers by coordinating seamless, end-to-end <a href="https://whiplash.com/omnichannel-solutions/?utm_source=yottaa&amp;utm_medium=referral">omnichannel fulfillment</a>. We are committed to enhancing the customer journey at every touchpoint through the pairing of powerful technological integrations and decades of advanced logistics experience. Our focus is to provide scalable fulfillment solutions to merchants at every stage of their growth journey, from digitally-native vendors to the major nationwide retailer. Offering a full spectrum of fulfillment capabilities and flexible value-added services, Whiplash enables you to offer the very best customer experience - every time. &nbsp; 
Whiplash Company Overview: As one of the nation&rsquo;s leading omnichannel fulfillment providers catering to both established and emerging brands, Whiplash manages a sophisticated nationwide distribution and fulfillment network for maximum speed and flexibility. With <a href="https:/whiplash.com/about/locations/?utm_source=yottaa&amp;utm_medium=referral">18 state-of-the-art facilities and 6.9 million square feet of warehouse space</a>, we are the experts in managing integrated, world-class fulfillment strategies for clients across multiple channels.
By embracing the latest <a href="https:/whiplash.com/integrations/robotics-automation/?utm_source=yottaa&amp;utm_medium=referral">technological advancements and automation solutions</a>, Whiplash is uniquely equipped to handle the demands of our evolving retail marketplace. Our technology platform offers merchants an unprecedented level of connectivity with their customers and inventory management systems, ensuring real-time, data-driven insights for <a href="https://whiplash.com/capability/ecommerce-technology/?utm_source=yottaa&amp;utm_medium=referral">rapidly-scaling D2C brands</a> in addition to retail and wholesale merchants. No matter whether your order volumes are in hundreds or the tens of thousands, we can scale effectively alongside you to ensure the highest level of support for you and your customers.
As consumer expectations grow for swifter delivery and increased communication touchpoints, Whiplash has pioneered a flexible and high-performance approach to warehousing and fulfillment which can be tailored to suit merchants&rsquo; unique needs. Through the strategic placement of our facilities in proximity to major consumer and transportation hubs, we drive effective cost savings for clients while still achieving the fastest possible turnarounds and unparalleled standards of service.
By partnering with Whiplash, you will gain the powerful backing of a strategic, nationwide footprint and an extensive team of fulfillment experts - empowering your business to be the best it can be.
Your Brand. Fulfilled.

Whiplash

In his presentation entitled &ldquo;Creating Fast &amp; Engaging Omnichannel Shopper Experiences,&rdquo; Maliwat will provide insight into J.Crew and Madewell&rsquo;s initiatives to create great experiences for their customers. These initiatives include accelerating site speed improvement, omni-channel experience, shopper confidence, customer inspiration, and self-expression.

Chirs Maliwat

Site Speed Summit Keynote & Welcome

In this data-rich benchmark session, we&rsquo;ll share the value of a fast site experience, the critical points along the shopper journey, and the standards you must meet to keep shoppers engaged. Join us, and find out if your site is a trampoline.

Rick Kenney

The Need for (Site) Speed: The value of being fast, according to 25 billion page views.

There are three types of online shoppers: buyers, browsers, and bouncers. Of course, brands are most interested in converting shoppers into buyers. In this session, we will discuss how brands can optimize their sites for maximum numbers of buyers resulting in higher conversions. Attendees will learn:
<ul>
<li>The importance of page load speed on the buyer journey</li>
<li>The impact of PDP and category pages on conversion</li>
<li>How site speed optimization can deliver a 15 second faster buyer journey</li>
</ul>

Kate MacCabe

Kandice Carlson

Rich Tawney

KK Kundu

Optimizing the Shopper Journey

Through stories and his own experiences, Colin explores ways in which to think about performance, customer and staff experience and business growth, especially those unexpected events that are beyond that which you know and control.

Colin Bodell

You Don’t Know What You Don’t Know with ShopifyPlus

Account takeover (ATO) attacks, carding, checkout abuse, web scraping and bad, bad bots. Aren&rsquo;t the holidays supposed to be the most wonderful time of the year?&nbsp;
According to the PerimeterX Automated Fraud Benchmark report, malicious login attempts peaked at 85% in September 2020. This is the likely result of cyber criminals trying to put a damper on the holiday season by testing login credentials and passwords in preparation for broader attacks against web applications during Cyber 5.
Watch this brief video to learn how leading online retailers, Samsonite and Indochino stop cybercriminals from stealing their holiday cheer. They will share valuable strategies and tactics that they implement to ensure their digital store fronts are secured from home page to checkout. Learn how to:&nbsp;
● &nbsp; &nbsp; &nbsp; Identify bot and human activity ● &nbsp; &nbsp; &nbsp; Detect suspicious activity on mobile apps&nbsp; ● &nbsp; &nbsp; &nbsp; Verify your visitors are human, not bots using new techniques

Debra Sabourin

Alex Buhler

Brian Uffelman

E-commerce Pitfalls to Avoid during Cyber 5

Join Jan Soerensen, GM of Nosto US and former Head of Customer Success, as he delves into how site speed is challenging brands on long held beliefs around UX optimization. What high level infrastructure and technology stack decisions can be made to avoid speed penalties - while delivering dynamic experiences to your customers? And beyond infrastructure: What Do&rsquo;s and Dont&rsquo;s do advanced Conversion Rate Optimization Experts pay attention to when setting up campaigns for maximum ROI and speed?

Jan Soerensen

Leveraging GraphQL to Deliver Dynamic Experiences at the Speed of a Static Site Experience

Marketing research shows that customer experience is what matters most customer retention and lifetime value. But how can eCommerce businesses deliver exceptional customer experiences as more shoppers shift online with increased traffic and inquiries?
As artificial intelligence &amp; machine learning continues to weave its way into eCommerce, brands who hop on this trend can reduce their response and resolution times to scale as they grow with great service.
In this talk, you&rsquo;ll learn how:
<ul>
<li>How first response times increase conversions, retention, and customer LTV</li>
<li>Personalized Responses drives loyalty</li>
<li>How to create the in-store experience online through conversational commerce</li>
</ul>

Chris Lavoie

How to Increase Conversion & Retention with Fast First Response Time with Gorgias

Join four leading Salesforce Commerce Cloud brands for a roundtable discussion on the importance of eCommerce site speed. Find out which KPIs matter most, how to measure them, and how site speed can make or break your bottom line.

Kelley Coleman

Sadiki Christie

Rob Garf

Kevin Brughelli

Nicole Diel

The Impact of Site Speed on KPIs
(ex. Conversion, Bounce Rate, Page Views, etc.)

Join us to listen to Cameron Chelo, Solutions Engineer at Acquia, talk about modern performant applications. In this session, you will learn about Acquia&rsquo;s recommended approach to developing high performing, composable applications. Covered topics include; analyst recommendations, client side rendering, server side rendering, hybrid development, and the composable assembly model for commerce applications.

Cameron Chelo

Taking Modern Application Development to the Next Level: Performance, Composability, & Commerce

Site speed isn&rsquo;t something we usually associate with order fulfillment, yet the two are closely linked in ecommerce. Good site speed is essential for a positive shopping experience, which means more orders coming through your online store. The faster your website can process orders and send them to your facility, the sooner fulfillment can begin. But if you&rsquo;re optimizing for site speed, you need to be certain that your fulfillment operation is able to scale efficiently to handle larger order volumes. This is a scalable fulfillment strategy is your best ally for sustainable growth and strengthening your bottom line.

Caitlin Postel

Speed and scalability: How to capitalize on rapid site speed with flexible fulfillment

Flash sales and product drops have become strategic revenue drivers for many online brands. In this session, hear from Jenna Posner, Vice President of Digital for SNIPES, on how her company prepares and successfully executes shoe drops resulting in extremely high traffic volumes and significantly increased online sales. Attendees will learn:
<ul>
<li>Best practices from SNIPES on how they get their site ready to handle high traffic volumes</li>
<li>How these best practices can apply to other verticals&nbsp;</li>
<li>How to optimally schedule product drops to ensure maximum revenue</li>
<li>The similarities between flash sales/product drops and the upcoming Cyber holiday shopping season</li>
</ul>

Agenda

Speakers27 Speakers

Rich Stendardo

Beth Moriarty

Kate MacCabe

Kelley Coleman

Chirs Maliwat

Rick Kenney

Sadiki Christie

Jenna Flateman Posner

Ben Trafton

Rob Garf

Kandice Carlson

Rich Tawney

Colin Bodell

Chris Lavoie

KK Kundu

Alex Buhler

Debra Sabourin

Brian Uffelman

Nicole Diel

Kevin Brughelli

Caitlin Postel

Alex Dal Canto

Jan Soerensen

Cameron Chelo

Sponsored by Nosto

Site Speed Summit

Sponsored by Shopify

Booth7 Booth

YOTTAA

Nosto

Shopify Plus

Acquia

HUMAN

Gorgias

Whiplash

Agenda

Speakers.css-1f6omqm{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#5d5d5d;font-family:'Poppins',sans-serif;margin-left:0.8rem;}27 Speakers

Rich Stendardo

Beth Moriarty

Kate MacCabe

Kelley Coleman

Chirs Maliwat

Rick Kenney

Sadiki Christie

Jenna Flateman Posner

Ben Trafton

Rob Garf

Kandice Carlson

Rich Tawney

Colin Bodell

Chris Lavoie

KK Kundu

Alex Buhler

Debra Sabourin

Brian Uffelman

Nicole Diel

Kevin Brughelli

Caitlin Postel

Alex Dal Canto

Jan Soerensen

Cameron Chelo

Sponsored by Nosto

Site Speed Summit

Sponsored by Shopify

Booth.css-11fqgoj{margin:0;font-size:1.4rem;font-weight:500;line-height:1.5;color:#5d5d5d;font-family:'Poppins',sans-serif;color:#ffffff;margin-left:0.8rem;font-weight:400;}7 Booth

YOTTAA

Nosto

Shopify Plus

Acquia

HUMAN

Gorgias

Whiplash

Speakers27 Speakers

Booth7 Booth